One reason for Apple's success can be summed up nicely in the 13-inch MacBook Pro Retina.
At first blush, it seems uncharacteristically pedestrian and unrefined for an Apple product. It doesn't have the usual Apple panache or design boldness. And it's thicker — despite being smaller — than the 15.4-inch Pro Retina.
My gut reaction initially was, who at Apple green-lighted this thing? Certainly not Steve Jobs. He would've unceremoniously fired the design team.
I was wrong. (And yes, Jobs would've given a nod to the design.) After using the 13-inch Retina Pro, a 2012 MacBook Air, a Dell XPS 13, and Microsoft's Surface Pro (which I consider a laptop) for long stretches, I've decided the Pro comes out on top."
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