With Google Play generating two thirds of its revenues from international markets, Google has gotten in early on this geographic market shift. At Google I/O last month, Google senior vice president Sundar Pichai pointed developers to the potential of large, fast-growing emerging markets with less than 10% Android market penetration and a total population of more than 4.5 billion people. He was followed by product and service announcements specifically targeted to helping developers reach international markets. This included development tools that enable developers to internationalize apps more easily and a Google-operated translation marketplace to simplify and accelerate the introduction of localized apps for new markets."
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