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Submission + - Lenovo To Drop Iomega Brand On Joint EMC Products (crn.com)

FrankPoole writes: The Iomega brand name will soon be officially laid to rest. Lenovo and EMC, which jointly own the storage company, will replace the Iomega name on all NAS products with "LenovoEMC." Lenovo and EMC entered into a joint venture last year, with Lenovo buying partial ownership of Iomega. But because the company name is associated with cheap, consumer storage and ZIP drives, Lenovo is giving Iomega the boot.
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Lenovo To Drop Iomega Brand On Joint EMC Products

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Marvelous! The super-user's going to boot me! What a finely tuned response to the situation!