Apple reportedly has about 100 employees toiling away on the iWatch product, all under the watchful eye of watch enthusiast and Apple design guru Jony Ive.
So while the rumor mill is a’buzzin with news about Apple potentially getting into the watch business, not everyone is optimistic.
During a press conference held in Grenchen, Switzerland this week, Swatch CEO Nick Hayek expressed skepticism that Apple’s iWatch will fuel a smartwatch revolution.
“Personally, I don’t believe it’s the next revolution,” Hayek said. ”Replacing an iPhone with an interactive terminal on your wrist is difficult. You can’t have an immense display.”"
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