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+ - How To End The Silent Unsubscribe Problem

Submitted by Freshly Exhumed
Freshly Exhumed (105597) writes "Jonathan Kim writes: 'You have an amazing newsletter and fanatic subscriber base, but did you know it’s at risk? Someone could accidentally end your relationship with a passionate reader, a concept we call a silent unsubscribe.' Email marketing spam aside, it is a fact that the venerable listserv still exists far and wide, and can be key to the communications of many mutual-interest groups. Unfortunately, one mistake from a recipient who mistakes spam for the real thing could cause the 'silent unsubscribe' phenomena. What follows is a possible solution, although if it is found to benefit email marketers in any way it will need to be developed further for enlightened use. Question: is this a widespread problem?"
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How To End The Silent Unsubscribe Problem

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