sfcrazy writes: Samsung has becoming *the* face of Android as the general people see. The company has paid heavily for it — they push great hardware (not it design, but at least in display), they innovated on UI (for bad or worse) and introduced multi-windowed apps and also fought Apple's expensive court battle — which gave them even more publicity. All of it is good but troubling as well because the company may shed Google's luggage and go Amazon route to create it's own Android. Or they may push Google to renegotiate the deal. The competitor are very very far — what should Google do to keep a check on Samsung? Or should it be worried?