Apple Announces Affordable Appliances

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Submitted by jones_supa on Thursday February 14, 2013 @04:28AM

jones_supa writes "The words 'Apple' and 'price cut' are seldom found together in the same sentence. They're cohabiting nicely today, though, because Apple has cut the prices of MacBook Pro and MacBook Air in the range of $100-$300. Tim Cook spoke about price cuts at Goldman Sachs Technology and Internet Conference. 'We lowered the price of iPhone 4, we lowered the price of iPhone 4S, [and] in the most recent quarter we didn't have enough stock of iPhone 4 after we lowered the price,' he said. 'It surprised us... so we are making the move to make things more affordable.' Cook did stress that Apple still isn't willing to compromise quality in order to reach lower price points, however."
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