Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror
Polls on the front page of Slashdot? Is the world coming to an end?! Nope; read more about it. ×
Media

+ - Why Didn't State Farm's Blackout Tweet Go Viral Like Oreo's?-> 1

Submitted by
CowboyRobot
CowboyRobot writes: "Twitter says that there were 231,000 tweets per minute during the Superbowl blackout, eclipsing the amount during the remarkable 108-yard kickoff return by Baltimore's Jacoby Jones at the start of the second half — the most-tweeted in-game event — by about 50,000 per minute.
Oreo was all over the marketing press today for its near-instant Tweet of a relevant ad during the Super Bowl blackout. But State Farm did the same thing. What was the difference between the two, and what could the insurer have done better?"

Link to Original Source
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Why Didn't State Farm's Blackout Tweet Go Viral Like Oreo's?

Comments Filter:

"The number of Unix installations has grown to 10, with more expected." -- The Unix Programmer's Manual, 2nd Edition, June, 1972

Working...