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+ - Choose your geolocation wisely, shopper.->

Submitted by alphatel
alphatel (1450715) writes "Plan on buying Milton that Swingline Stapler he always wanted? Better be sure you're not right next to Initech's office where Staples.com will mark up your price 10% or higher over someone working at Initrode.

A Wall Street Journal investigation found that the Staples Inc. website displays different prices to people after estimating their locations. More than that, Staples appeared to consider the person's distance from a rival brick-and-mortar store, either OfficeMax or Office Depot. If rival stores were within 20 miles or so, Staples.com usually showed a discounted price.

The Journal identified several companies, including Staples, Discover, Rosetta Stone, and Home Depot that were consistently adjusting prices and displaying different product offers based on a range of characteristics that could be discovered about the user."

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Choose your geolocation wisely, shopper.

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