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+ - Why Do Companies Bother to Protect Customer Data?->

Submitted by
Curseyoukhan
Curseyoukhan writes "The upside to protecting consumer data is practically nonexistent, and the downside is barely any greater for the bottom line of most companies. Your business could have state-of-the-art protection or you could have the barest of bare bones security, and it wouldn't make any difference in the consumer-choice process. Furthermore the overwhelming majority of consumers could care less about privacy anyway. So why not just protect the stuff that's actually important to your business?"
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Why Do Companies Bother to Protect Customer Data?

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