dstates writes: Apple built tremendous customer loyalty based on a simple pact, “Buy our stuff, and it will do what you want it to without invading your life”. I.e., we won’t push advertising at you, we won’t push buggy half-baked illogical software at you, and we won’t use our stuff to invade your privacy or sell your data to the highest bidder. Increasingly, the user experience is dominated by third party apps, but these apps do not live up to the quality and design standards Apple has traditionally set for its own products. Apple just passed 1 million app approvals and 25 billion app downloads. Assuming 200 million iPhones have been sold, that comes to something like 125 app downloads per phone. The result of this deluge is a user experience fail. Free downloads dominate paid apps, but more and more freeware is laden with advertising and pushes to upgrade to paid versions. "In app purchases" has become a closely followed metric. I.e. the “without invading your life” part of the deal never really made it to the apps where users now spend the vast majority of their time. Reliability is also suffering. Many apps are buggy, including Apple’s, and even iCloud has crashed repeatedly in recent days. Bottom line, the App Store is destroying Apple’s core value proposition.