The world around us is rapidly adapting to the knowledge that our smartphones can serve as advertisement delivery systems. It seems like you can’t walk down the street now without seeing a QRcode or a Microsoft Tag for something, to say nothing of the “download our app” images in every magazine and commercial. You’d have to do something extra crazy to stick out in a magazine these days, even if that meant embedding a small screen in your magazine ad to offer information in real time. In fact, that’s exactly what The CW accomplished when they embedded a smartphone into this week’s Entertainment Weekly."
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