Zombies may provide a perennial source of material for mobile games, but no developer actually wants their app to be the walking dead. Nonetheless, according to new mobile analytics and ad verification firm Adeven, that’s what almost two-thirds of the iOS App Store constitutes.
The Berlin company’s Apptrace tool launches on Tuesday and as a result it’s showing off several stats as a way of strutting its stuff. The most interesting one is the revelation that around 400,000 App Store apps get no downloads, are invisible to users and have no ranking.