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Nintendo

Submission + - Ouya (pronounced OOO-yah) is developing an under-$100 video game system->

An anonymous reader writes: From USA Today..
Upstart technology firm Ouya (pronounced OOO-yah) is developing an under-$100 video game system that connects to the TV, a $16 billion market that has traditionally been owned by Microsoft, Nintendo and Sony and the big-budget titles designed for their consoles.
Its new game console, which will use a customized, open Android-based operating system for high-definition video games, could provide the first direct-to-market pathway for independent developers to bring the next Angry Birds and Temple Run to the TV.

The sub-$100 price could perhaps drive Microsoft and Sony to drop prices on their systems...

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Ouya (pronounced OOO-yah) is developing an under-$100 video game system

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