Hugh Pickens writes writes "Mike Wall writes on Space.com that a Dutch company aims to land humans on Mars by 2023 as the first step toward establishing a permanent colony on the Red Planet and to finance the venture Mars One says it will stage a media spectacle the likes of which the world has never seen — a sort of interplanetary reality show a la "Big Brother." "This project seems to be the only way to fulfill humanity's dream to explore outer space," says Nobel laureate Gerard 't Hooft, an ambassador for Mars One, in an introductory video posted on the company's website. "It is going to be an exciting experiment. Let's get started." The project plans to drop four astronauts on Mars in April 2023 and new members of the nascent colony will arrive every two years after that. None of the Red Planet pioneers will ever return to Earth. Mars One officials say they've talked to a variety of private spaceflight companies around the world and have secured at least one potential supplier for each colony component. Mars One estimates that it will cost about $6 billion to put the first four astronauts on Mars and while this may seem like a daunting sum for a non-governmental entity, the company is confident it can raise the needed funds by selling corporate sponsorships. "We will finance this mission by creating the biggest media event ever around it," says Mars One co-founder Bas Landorp. "Everybody in the world can see everything that will happen in the preparations and on Mars.""