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Submitted by zacharye
zacharye writes "How does Facebook earn money? By using your personal data to build a targeted advertising platform it bills to advertisers as the best in the business. That model helped it raise more than $16 billion on Friday, making its offering the largest Internet IPO in history.

The title of biggest-ever Internet IPO was previously held by Google, which raised $1.9 billion when it went public in 2004. How does Google earn money? By using your personal data to build a targeted advertising platform it bills to advertisers as the best in the business.

Noticing a trend?

The digital currency of this era is us. Human bitcoins."
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