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Microsoft

+ - Why Microsoft's Anti-iPad Strategy Will Backfire->

Submitted by
snydeq
snydeq writes "Microsoft's isolationist tack toward Apple's iPad will only make Windows, Office, and SharePoint less relevant to users, predicts Mobile Edge's Galen Gruman. 'Microsoft's strategy to isolate the iPad from its Office and SharePoint technologies could easily backfire and instead sequester Office and SharePoint from the greater mobile market, where the growth actually is. ... To prevent that fate, Microsoft should untie Office and SharePoint from Windows. Doing so would give Microsoft productivity platform dominance across most of the computing market. In other words, the iPad could be a new platform for Microsoft's historic strategy of "embrace and extend" to win in markets where it had little presence, as it did in the Internet and in the server realm.'"
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Why Microsoft's Anti-iPad Strategy Will Backfire

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