To create an interesting website that attracts visitors to return often then you must make sure you provide quality content that they can use. The aesthetic components of your design might be effective in creating the wow factor when people visit your site but to have them return you need to offer interesting content. People love fresh content when they are online, so you can do this merely by updating your content regularly. If you want to make sure people actually read your content you must make it interesting as well because many articles are ignored because they are boring even if the information is useful. The tone of your content shouldn't sound stale in any way, make it lively and write like you talk. And yes, try to keep the content short and readable since your visitors won't really have the patience to read through big chunks of information. Asking for their opinion of your site is important. Reaching out and communicating with the people who visit your site will be beneficial in the long run. Including visuals on your website do much more than just improve the aesthetics of your site. You should use your visuals to communicate the right message to your site's visitors. Using colors on your site can present your company's image as well as communicate with your site's visitors. For instance, if you have a site that has to do with "going green" then you'll want to use a lot of green on the site and distribute it around. And solid, bright colors would be used for a site that's intended to sell kids toys. There are lots of ways you can use visuals to present your site in a positive way. They can also be used to make navigation easier, such as using them for the purpose of highlighting where you use buttons to highlight certain links. You can also use visuals such as arrows and bold text, for example, to direct visitors to a separate page.
Never allow any music to start playing automatically when someone comes to visit. When the visitors come to your site and hear any kind of music blasting out, they will simply move on to the next one. One other thing, audio welcome messages, or video that starts right away — you're risking the ire of the visitor. You'll create a more positive impression if you let visitors decide what they hear, or watch. To conclude, effective web design isn't quite as complex as it may appear. Don't overlook the aforementioned ideas and make sure to take care of all the small details. You will find that the challenge is to create a site that your visitors are interested in, not to simply design a site."