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+ - How a small tweak can cripple your web sales-> 1

Submitted by Barence
Barence (1228440) writes "PC Pro has a blog revealing how a minor tweak to a website's design can have a crippling affect on sales conversion rates. BigCommerce, a hosted ecommerce service, recently pushed out a minor update to all its shops. Gone was the simple, tree-type list of categories and subcategories to be replaced by a swanky new “fly-out” menu. That small tweak led to a 75% drop in conversation rates on one site, as the many sub-categories of products on offer were hidden and the small tweak made the website navigation much more complicated for the average user."
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How a small tweak can cripple your web sales

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  • How many times have tried moving the mouse horizontally to make a selection in one of these "fly-out" type menus, only to not be precise enough and have it disappear? This can be especially tricky on a laptop or netbook touch pad.

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