writes "Speaking at the 33rd annual Pacific Telecom Council meeting last week in Hawaii, Dr. Robert Pepper, Cisco vice president for global technology policy, presented findings from the company's Visual Networking Index, which showed that global IP traffic is expected to increase more than fourfold (4.3 times) from 2009 to 2014. In fact, global IP traffic is expected to reach 63.9 exabytes per month in 2014. This is equivalent to 766.8 exabytes per year — almost three-quarters of a zettabyte.The most surprising trend is that video traffic surpassed peer-to-peer volumes in 2010 for the first time.
An unexpected driver in this overall growth of Internet traffic is the surge in ambient video. This is so-called "puppy cam" traffic — fixed video sources featuring pets, so-called "nanny cam" child care and health monitoring video streams, and especially security camera applications.
``This a much bigger deal than anyone thought,'' said Pepper. He added that the popular Shiba Inu Puppy Cam site was said to have more Internet viewing hours than all of ESPN online video. In fact, of the top online video sites in Europe last year, "three of the top 20 are ambient video, and these didn't exist a year ago.""Link to Original Source