harrymcc writes: Tech companies have an amazing knack for giving their products--including the good ones--names that are unmemorable, unpronounceable, confusing, or just plain strange. (One candidate for the most peculiar one of all time: Pentax's *ist.) Technologizer's Jared Newman has taken a look at the phenomenon--including classic examples and thoughts from insiders on why tech branding is the way it is. His conclusion: The relentless pace of the industry and unending need for new monikers ensures that weird product names are here to stay. Link to Original Source
The most difficult thing in the world is to know how to do a thing and to
watch someone else doing it wrong, without commenting.
-- T.H. White