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Games

+ - Capcom: DLC is better than advertising

Submitted by lbalbalba
lbalbalba (526209) writes "Downloadable content is a better way to promote games than expensive advertising campaigns, says Capcom after the success of Dead Rising 2: Case Zero on consoles recently. Seems that the publisher has only just realised that, while advertising costs money, publishers can actually make money from selling DLC.
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Capcom: DLC is better than advertising

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Is it possible that software is not like anything else, that it is meant to be discarded: that the whole point is to always see it as a soap bubble?

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