gggreg325 writes: Internet marketing and conventional marketing differ substantially. In conventional marketing, the customer is lured towards a product by showing the product in advertisements. These advertisements appear on televisions, or magazines and quite often some well-known personality is roped in to promote the product. Some jingles with catchy tunes are also used. At times it is hoardings that imprint the product on people's minds. All these mediums of traditional advertising and marketing are direct in their approach. That is, the customer is looking at them directly, instead of sifting through many such advertisements to look at the specific one.