The last time I did a Google advertisement campaign for my employer we received massive amounts of traffic and great conversions (sales). Now that I started my own business enterprise I find that the market is saturated and conversions are few and far between. We have issued out over 2 million advertising banners, yet only 500 or so clickthroughs. Is this the standard now, or am I doing something wrong?
Is the end of the Internet advertising system coming to an end? Are fewer people clicking on advertising links? Is this why Google converted to a pay-per-click system instead of the original pay-per-impressions system?
Since Slashdot is the leader in the community for Internet developement and news, I would love to hear back from the members on this issue."