1. Creating a good title and description. These are called meta tags and can be seen in the source of your website. The third meta tag, the keyword meta is no longer relevant for indexing for the main search engines Google and Yahoo. Your title should be up to 60-70 characters (anything longer than that will be cut off) while the descriptions should be no longer than 155 characters (this includes spacing). Anything longer than that will be cut off with three dots. The descriptions will typically appear in search results, so take some time to write something marketing oriented, something that will draw visitors to your website and make them click on your link rather than the competitors.
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