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The Internet

+ - Best Website Strategy in a PR Meltdown?

Submitted by theodp
theodp (442580) writes "When it came to protecting Tiger Woods' image in the print media, Tiger's PR folks displayed a lot of ingenuity. Attempts were also made to control the spin on tigerwoods.com, which was always a shrine to the golfer. But in the aftermath of the recent scandal, the comments section was left wide-open, allowing critics to bash Tiger on his own site. But the folks who manage tigerwoods.com have been scrambling — visitors are no longer allowed to leave comments, and embarrassing items have disappeared from the site (although you'll still find a Vegas showgirl or two). So, is there really any good strategy for dealing with a website in a PR meltdown? Or is simply making your problems disappear, a la IBM, usually the road best taken?"
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Best Website Strategy in a PR Meltdown?

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