Catch up on stories from the past week (and beyond) at the Slashdot story archive

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Businesses

+ - Fortune catalogs perils of iconic logo changes-> 1

Submitted by
ICLKennyG
ICLKennyG writes "There are benefits to having an iconic logo like Apple's or Starbucks. The associated immagery with a brand can shape public perception about the company. Fortune details a list of 12 major companies and the history behind their logo change and rebranding. They discuss successes such as Walmart, IBM & BP and flops like Kraft, Starbucks & Xerox."
Link to Original Source
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Fortune catalogs perils of iconic logo changes

Comments Filter:
  • In a similar vein, I found this image [www.noob.us] to be quite an eye opener. Given that they were prepared to muck around with their recipe without adequate consumer testing, I'm surprised that Coke has actually retained the same logo since day #1. Gotta love the way that Pepsi's first logo is basically a poor imitation of Coke's though; kind of like the product... ;)

"Someone's been mean to you! Tell me who it is, so I can punch him tastefully." -- Ralph Bakshi's Mighty Mouse

Working...