theodp writes "Remember National Lampoon's famous If-You-Don't-Buy-This-Magazine-We'll-Shoot-This-Dog cover? As it kicked off its new 'Browser for the Better' campaign, Microsoft took a page from the Lampoon's playbook, announcing it will provide 8 meals to hungry children and adults for every completed download of Internet Explorer 8. CNET reports that Microsoft will donate $1 million to a food bank if 869,565 people in the U.S. use a special website to download IE8 by Aug. 8, 2009 (8-8, get it?). Microsoft adds that all meals must be claimed by June 30, 2010. How can something so right feel so wrong?"