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Dante's Inferno protest at E3 was staged by EA-> 5

Submitted by
rennerik
rennerik writes "A religious protest at E3 against EA's upcoming title Dante's Inferno, which was picked up by local news as well as the LA Times, turned out to be a sham. Electronic Arts spokeswoman Holly Rockwood said yesterday that the protest was planned and executed by a viral marketing firm hired by EA to promote Dante's Inferno, according to the Associated Press. While this seems like an interesting and clever way to promote a product, what does it say when companies go to this length in order to create buzz about an upcoming title? Was this an acceptable method by EA to promote Dante?"
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Dante's Inferno protest at E3 was staged by EA More

Dante's Inferno protest at E3 was staged by EA

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  • If it was to generate buzz, then it worked. I completely forgot that this game was announced. Then again, I barely keep track of EA games now.
  • Of course it's going too far. This was not "pushing the envelope" as some people would rationalize. It was deceptive. It was completely disingenuous. In what way can this be considered acceptable? EA should fire whomever suggested this scam.
    • I'm sure that EA would be willing to reap any benefits from this publicity stunt and then find their scapegoat, all under the assumption that many people will say, "Oh that EA is at it again," or hope that people find this tame compared to the treatment of their employees.
      • Yeah, I suppose you're right. What a world we live in, though, huh? We've seemed to have lost the concept of right and wrong. Wrong ALWAYS hurts something or someone. When that no longer matters, we've lost. Sorry, if this seems self-righteous.

  • I recall a recent course in media theories I took, and we had to give presentations on a selection of readings. One girl, an advertising major, included a small showcase of guerrilla marketing campaigns and was eager to praise the well known pioneers in this area of advertising. I find it a bit sick, though, as it blurs the line between authentic and commodified experiences. This brings me to a couple of questions:

    1. What happens when all newsworthy events can credibly be questioned as advertising blitz

Life is like an analogy.