The Corporate Lame Name Game

daniel-san writes "I've always wondered where names like Lucent, Aptiva, Infiniti, Agilent, Aquent, Naviant get invented. Not just pertaining to e-commerce companies, the article at Salon describes some of the silliness and the willingness to pay for these names. With companies like NameLab, NameBase, Name/It, NameTrade, Namestormers and TrueNames behind the scenes, I now understand the source of my comedic relief (and sometimes utter horror.) " What are your choices for lamest names for companies or products?