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Microsoft Windows

The Weird History of the Microsoft Windows Start Button 270

Gamoid writes: Windows 3.1 was so complicated that even a Boeing propulsion scientist couldn't figure out how to open a word processor. A behavioral scientist, who once worked with BF Skinner at Harvard, was brought in to Microsoft to figure out what was going wrong — and he came up with the Start button, for which he holds the patent today. It's a weird and cool look at how simple ideas aren't obvious.
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The Weird History of the Microsoft Windows Start Button

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  • Um excuse me? (Score:3, Interesting)

    by fustakrakich ( 1673220 ) on Thursday July 30, 2015 @07:46PM (#50219217) Journal

    What's that thing over there on the Mac's menu bar?

    • I used to use old macs, and I now use modern OSX and I don't see anything like the start button. Maybe all the top finder menu entries together form something like the start button.
  • by musmax ( 1029830 ) on Thursday July 30, 2015 @07:48PM (#50219229)
    and it will be forever great.
  • wtf? (Score:3, Insightful)

    by Anonymous Coward on Thursday July 30, 2015 @07:48PM (#50219239)

    Windows 3.1 wasn't complicated at all. What kind of moron thinks otherwise??

    • Re:wtf? (Score:5, Informative)

      by phantomfive ( 622387 ) on Thursday July 30, 2015 @07:58PM (#50219307) Journal

      Windows 3.1 wasn't complicated at all. What kind of moron thinks otherwise??

      A Boeing propulsion scientist.

      • But now imagine if all your computer interaction before Win 3.1 had been on the command line?

        • What a great imagination, life would be so great!
        • I made a living building DOS menus.
        • Re: (Score:2, Insightful)

          by Anonymous Coward

          > But now imagine if all your computer interaction before Win 3.1 had been on the command line?

          Well, it was not. Young'ums might think we're talking about the Paleozoic, but a lot of things already had happened before Windows.

          Menus already existed in many forms and fashions, games had "Options" screens and purported different paradigms for interaction. I vaguely remember games with scenes in which a desktop would have elements (photos, notes, etc.).

          What didn't exist back then was interaction -- and even

      • Re:wtf? (Score:5, Insightful)

        by ArchieBunker ( 132337 ) on Thursday July 30, 2015 @11:43PM (#50220269)

        He most likely has a PhD in his field. He is the master of that one specific area. Everything else is foreign and complicated to him.

    • An academic: Someone educated beyond their intelligence.

      That joke aside, one does have to learn to use a tool. The Start menu made it easier to use the tool.

    • Windows 3.1 wasn't complicated at all. What kind of moron thinks otherwise??

      I'm guessing it's the same person who provoked a study into whether the instructions for using a condom required a college degree.

      What nobody realized is that Boeing pawned a janitor off as a scientist and Microsoft didn't catch on. Having used their products, I can honestly see that happening.

  • Difficulty (Score:5, Insightful)

    by nmb3000 ( 741169 ) on Thursday July 30, 2015 @08:00PM (#50219323) Journal

    Windows 3.1 was so complicated that even a Boeing propulsion scientist couldn't figure out how to open a word processor.

    What a useless statement. An astrophysicist might have had a difficult time setting his VCR to record All My Children while he was away at work. Just because someone is an expert in one field doesn't make them all-knowing.

    Raymond has also posted several articles about the history of the Explorer interface, including one about the origin of the Start Button [msdn.com] and one about the taskbar [msdn.com].

    • Re:Difficulty (Score:5, Insightful)

      by gweilo8888 ( 921799 ) on Thursday July 30, 2015 @08:32PM (#50219535)
      Mod parent up. For goodness sakes, I was 17 years old when Windows 3.x first came out, had precisely zero training of any kind, and figured out how to use its GUI all by myself in the space of about ten seconds. It's not just a useless statement, it's also a vast and very obvious over-exaggeration.
    • True, being an expert in one field doesn't make you an expert in all fields, but it does state quite clearly that the person is an educated and intelligent person. The defense the programmers were using was that the OS was easy to understand for intelligent people, and that only idiots would have trouble. When an intelligent person had trouble, that defense fell apart.

      • by MacTO ( 1161105 )

        Educated? Perhaps. Intelligent? I have serious questions.

        Any computer requires some training to use, or at least the willingness to experiment. In the Windows 3.1 era, this meant training people how to use a mouse to click on little pictures (i.e. icons) or words (e.g. buttons or menus). If you tried a similar experiment with a person from that era, only using the tablets of today, you'd have much the same problem since they wouldn't recognize how you interact with the system.

        Actually, compared to the s

    • Re:Difficulty (Score:5, Insightful)

      by mcrbids ( 148650 ) on Friday July 31, 2015 @12:36AM (#50220441) Journal

      Being an astrophysicist doesn't make you at all qualified to use a VCR. (Wait, who uses VCRs anymore?! I haven't touched one in almost two decades!) But it *does* mean that we're not talking about an idiot. And if you're trying to target your product to be usable for the average joe, and an astrophysicist can't figure it out, you can assume that you missed your target.

    • Re:Difficulty (Score:4, Informative)

      by GauteL ( 29207 ) on Friday July 31, 2015 @02:30AM (#50220777)

      On the contrary. If you read the article, nobody said being a Boing propulsion scientist makes him all-knowing. The statement was as a response to a programmer's exclamation that "our customers are morons!". The fact that he was a propulsion scientist is a strong indication that he was not a moron, thus making it reasonable to have a look to see if perhaps it wasn't the users there was a problem with.

      The goal of the project was to make Windows "discoverable", in essence making it possible for the average person to figure out the most important things without attending a training course. A reasonable requirement for a commercial consumer product. The user tests demonstrated that Windows 3.1 wasn't discoverable.

  • ...in the matter of having to press START to begin the process of turning off the computer.
    • by tepples ( 727027 ) <tepples.gmail@com> on Thursday July 30, 2015 @08:18PM (#50219463) Homepage Journal

      On the Nintendo Entertainment System, players pressed the controller's Start button to pause (that is, stop) the game. By the Super Nintendo Entertainment System, many games were adding a quit option to the pause menu, so Start to stop was becoming believable.

      • On the Nintendo Entertainment System, players pressed the controller's Start button to pause (that is, stop) the game. By the Super Nintendo Entertainment System, many games were adding a quit option to the pause menu, so Start to stop was becoming believable.

        The button is like toggling on/off or braking, same system is found on cassette decks/cd players with play/pause.
        Very simple and intuitive.

    • by Xest ( 935314 ) on Friday July 31, 2015 @04:28AM (#50221163)

      It makes a good joke, but it's not really that unintuitive, you're basically saying Start Shutdown.

      This is in the exact same way that in Linux "shutdown now" doesn't actually shutdown now, it just begins the shutdown now. Computers don't cleanly turn off instantly, shutdown is a process that you start.

    • lol I didn't learn that process till I ruined a computer turning it off with the power switch on the back.
  • Prior art (Score:2, Interesting)

    by Anonymous Coward

    RISC OS

  • I coulda sworn that prior to OSx there was this Apple Menu Item thingie and you could pretty much modify it to your heart's content. But hey - that was 1990s before CSS turned everything into rounded edges and HTML5 turned everything into swingie woo woo stuff and httprequest made bilge like Facebook possible....
  • by Cito ( 1725214 ) on Thursday July 30, 2015 @08:29PM (#50219525)

    32 bit extensions and a graphical shell [on top of] a 16 bit patch to an 8 bit operating system originally coded for a 4 bit microprocessor, written by a 2 bit company, that can't stand 1 bit of competition.

  • TFA is a good article, but The "Start Button" was really a non-innovative, pedestrian multi-function, customizable menu button.

    I always marvel that people write thinkpieces about "The Start Button" like it was some big tech innovation.

    The "Start Button" was, essentially, just like any other "Menu" option in computing every used, it just used a different word. And to that end, ontologically speaking, "Start" was one of the most patronizing, over-simplified, dumbed down choices they could have made and still

    • But "Start" was the only obvious choice after Microsoft paid off The Rolling Stones to use Start Me Up in their advertising.
      • by PPH ( 736903 )

        Soul Asylum wouldn't sell them the rights to 'Misery'.

      • by dbIII ( 701233 )

        But "Start" was the only obvious choice after Microsoft paid off The Rolling Stones to use Start Me Up in their advertising.

        "It makes a grown man cry"

        Very fitting choice.

  • by PopeRatzo ( 965947 ) on Thursday July 30, 2015 @08:52PM (#50219659) Journal

    and he came up with the Start button, for which he holds the patent today.

    Oh, how I hate our patent system.

  • ... only in broken jurisdictions that recognize software patents.

  • by thegarbz ( 1787294 ) on Thursday July 30, 2015 @09:12PM (#50219751)

    Simple ideas are obvious. The key problem is that certain fields attracts certain types of people, and certain types of people have certain traits.

    The start menu would have been obvious and intuitive to anyone who has ever dealt with people and people interactions. Sign-makers, psychologists, and pretty much everyone in the medical profession who attempts to understand how people work would have found the start menu incredibly obvious.

    Now the modern form over function UX crowd with their hipster indecipherable logos (3 dots for action, 3 lines for menu?) may be heading the wrong direction, but in a more general sense engineers have shown time and time again that on the whole we don't understand how people interact with things.

    • Now the modern form over function UX crowd with their hipster indecipherable logos (3 dots for action, 3 lines for menu?) may be heading the wrong direction

      To be fair... the largest smartphones are still tiny compared to the screen of any desktop computer. Also, your input is far less precise than keyboard and mouse. You have to make some sacrifices to design an interface suitable for that hardware.

      But then came Windows 8, trying to put a mobile interface on the desktop. Now that was just idiotic.

  • In a Skinner box, the lab rat pushes a button and gets a food pellet ... Or, an electric shock... With WinX, pressing the start button has never caused the computer to dispense food, but often the user is shocked by the results ...

  • by Dutch Gun ( 899105 ) on Thursday July 30, 2015 @11:30PM (#50220217)

    This tells you everything you need to know about UX designers:

    It's something that gives Danny Oran, the ex-Microsoft interface designer who holds the patents for the Windows 95 Start menu and taskbar, mixed feelings.

    "In some ways, it's a little disappointing the same stuff is in there," Oran says.

    It's a simple, intuitive interface element that everyone who uses a PC can easily figure out how to use. Yeah, terrible tragedy, that. It's so old and crusty now, right? Who cares if people are, you know, actually getting shit done with their PC. We need some hip, new paradigm that people have to re-learn all over again.

    Seriously, what the hell? Stop screwing up interfaces that are functional and familiar! I wonder if the designer of the automobile's steering wheel would have "mixed feelings" about that interface still being used in cars nearly a century later?

    • It's a simple, intuitive interface element that everyone who uses a PC can easily figure out how to use. Yeah, terrible tragedy, that. It's so old and crusty now, right?

      I remember it felt amazingly intuitive (coupled with taskbar) coming from HP-UX/SGI/win3 with their big panels, opaque minimized icons, win9 had even status on some background apps.
      Very nice, even today.

  • that explains all the nasty shocks and having to press the mouse button repeatedly to get a random reward.

  • by Dahan ( 130247 ) <khym@azeotrope.org> on Friday July 31, 2015 @02:15AM (#50220729)
    And in case you still weren't sure what to do with a button labeled "Start", the first time you booted into Win95, an arrow would slide along the taskbar [youtu.be] from the right to the left with some text telling you to click the button.
  • programs in a menu?

    If you're going to have a graphical user interface that's organized with menus, how is it not fucking obvious that the programs will be in a menu?

  • Chicago (Score:4, Informative)

    by darkain ( 749283 ) on Friday July 31, 2015 @04:05AM (#50221093) Homepage

    Maybe I missed it, but there appeared to be no references to Windows Chicago at all? The article makes it seem like the START button just appeared out of thin air, not a series of trial and error over time. Check out this document which highlights the evolutionary processes that happened between Windows 3.1 and 95

    http://oyvind.servehttp.com/wi... [servehttp.com]

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