New DRM-Free Label Announced

jrepin writes "Awareness has been spreading among individuals, businesses and other organizations that DRM is a completely unnecessary restriction of freedom, and it drives people away. As that awareness spreads, going 'DRM-Free' becomes more and more valuable for patrons. To really build upon that image and to provide a resource for people to learn about why being DRM-Free matters, a logo was created for suppliers to proudly advertise that their files all come unencumbered by restrictive technologies. Some among early adopters are O'Reilly Media, ClearBits, Momentum Books, and ccMixter."

Ugly

[rebelwarlock]

That logo is hideous. Who's going to be putting that on their packaging?

DRM-free Should be the DEFAULT

[Mitreya]

People looking for ebooks in places like Amazon often have trouble figuring out which ebooks have DRM and which don't because Amazon does not advertise that information.

How can they NOT make that information easily available?
Why do people not return books more as soon as they run into an unadvertised DRM problem?

Re:Ugly

[black3d]

Agreed, that's a pretty bad logo. Kudos to them for the idea. It needs to be promoted, but not with that. It'd too cluttered. Text is a bad thing. It should be optional, underneath, beside, etc, but not wrapped around as part of the logo. The idea of brand recognition is that the logo becomes instantly identifiable, which means it DOESN'T need to have a detailed explanation of what DRM-FREE means, in the long term. Put the text "with it" now somehow, but not as the actual logo. :\