Nerval's Lobster writes "VMware's Serengeti is a new open-source project for deploying Apache Hadoop in virtual and cloud environments. Serengeti 0.5 is available as a free download under the Apache 2.0 license. It has been designed as distro-neutral, with support for Apache 1.0, CDH3, Hortonworks 1.0 and Greenplum HD 1.0. Of course, VMware isn't the only company seeking to leverage the increased interest in Hadoop. In June alone, midsize IT vendors such as Datameer, Karmasphere, and Hortonworks have all announced platforms that utilize the framework in some way. Research firm IDC recently predicted that worldwide revenues from Hadoop and MapReduce will hit $812.8 million in 2016, up from $77 million in 2011."