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Comments: 118 +-   Facebook Stock Going Public? on Wednesday November 25, @08:33PM

Posted by samzenpus on Wednesday November 25, @08:33PM
from the planting-stock-in-moneyville dept.
business
zmaragdus writes "Facebook Inc. converted its existing stock holdings into different classes of stocks (Class A and Class B) designed to give certain shareholders more power than others. This has been typically done in an IPO of a company's stock to give important people (company founders, for instance) more clout in the actions of the company when stock is first offered to the public. While Facebook maintains that it does not plan to offer stock publicly in the near future, this restructuring is one of the critical steps in doing so."
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  • hmm (Score:4, Funny)

    by TornCityVenz (1123185) on Wednesday November 25, @08:38PM (#30232776) Homepage Journal
    I like this.
    • Re:hmm (Score:5, Interesting)

      by Anonymous Coward on Wednesday November 25, @08:40PM (#30232794)

      I like this.

      I enjoy this for another reason.

      This reminds me of the old bubble, where companies who exist merely on advertising go public. Lots of people get hyped about it; eventually everyone realizes that it's a waste of money and the company goes under.

      Hopefully history repeats itself, and like all of the dot-com bubble companies, facebook will be no more.

      • Re:hmm (Score:5, Insightful)

        by Psaakyrn (838406) on Wednesday November 25, @09:04PM (#30232978)
        Google also exists merely on advertising, so it isn't always true.
            • Re: (Score:3, Informative)

              by eln (21727)
              Facebook also has deep flaws, both in technology and management, that present big opportunities for a potential competitor. Facebook makes money now because its userbase has reached a critical mass, and its thought that since everyone uses it, no one will want to move off it. People thought the same thing about MySpace just a few years ago, and now it's widely regarded as the ghetto of the Internet, and people are leaving it in droves. To go back further, Yahoo was the darling of the tech economy before
      • Re:hmm (Score:5, Interesting)

        by Darkness404 (1287218) on Wednesday November 25, @10:03PM (#30233366)
        You have to realize there are a -lot- of companies that exist mostly on advertising (Google anyone?) and are doing great. The reason why Facebook shouldn't offer public stock is mostly because it can't -do- much. Yeah, it has applications (and this alone will help Facebook make at least enough to break even or make a small profit) but who is going to pay for a crappy web application? A few people might buy some "limited edition" items in Farmville, but who is going to pay for access to Farmville (and that is about the only way that Facebook itself could get a cut of the funds) itself? Facebook has a lot of data, but selling that data would run afoul of some privacy laws and give Facebook lots of bad press. Facebook users have also all united against paying for it, the fact that it is web based means that if they charged for Facebook Mobile a third-party application could arise. Facebook can improve a lot, it is notoriously unreliable, chat only works half the time, and other features randomly break. But as for branching out in multiple areas like Google has done, I don't think Facebook can do that.
        • Re:hmm (Score:5, Interesting)

          by nacturation (646836) * <nacturation@NOspAM.gmail.com> on Thursday November 26, @02:24AM (#30234558) Journal

          Facebook could easily develop a microtransaction API. $10.00 = 1000 credits. Buying something in an app might cost 5 credits (aka 5 cents), which is impossible to bill for via credit card due to all the fees. So Facebook can start keeping a credit bank, and apps could debit your account based on purchases you authorize. Facebook takes a 20% cut.

    • Re:hmm (Score:4, Funny)

      by Anonymous Coward on Wednesday November 25, @09:04PM (#30232982)

      After scoffing when Google IPO'd at $80... and then having to watch as the stock soared to over $500... I might have to get in on this one.

    • Re:hmm (Score:5, Insightful)

      by Culture20 (968837) on Wednesday November 25, @09:12PM (#30233030)
      I don't. Once it's a public company, it has a fiduciary responsibility to bend its users over to try and get as much money for its shareholders as it can.
      • Screwing users over is great for short-term revenue, but companies who are in it for the long haul value things like brand loyalty. Of course, if you're just in it for the short haul and you can convince someone else to take your stock and give you money now, you might not care.

        (Personally, I'm not going to buy any Facebook. One of my mutual funds will probably pick up a few shares indirectly; whatever...)

        • Re:hmm (Score:4, Insightful)

          by AmigaMMC (1103025) on Thursday November 26, @02:49AM (#30234672)

          Screwing users over is great for short-term revenue, but companies who are in it for the long haul value things like brand loyalty.

          In this universe things work differently. Take eBay: it had huge brand loyalty and it has been pushing and pushing and people have been abandoning by the thousands. eBay last March actually created (because of a bug according to them, yeah right) a hundred thousand fake listings right in the middle of a user boycott to show the numbers were actually up instead of down. Their stock has been plummeting. Companies with public stock have stopped caring about their users/consumers long time ago. Maybe in your universe things are different, I wish I lived there ;)

          • Sure. For instance: Burlington Northern / Santa Fe. (And fancy that! They're being bought out by someone who's able to appreciate companies who are in it for the long haul.)
      • Re:hmm (Score:5, Interesting)

        by caffeinemessiah (918089) on Wednesday November 25, @10:04PM (#30233370) Journal

        Once it's a public company, it has a fiduciary responsibility to bend its users over to try and get as much money for its shareholders as it can.

        Here's an interesting thing they could think of. Ask users to pay a small monthly fee to see who views their profiles. Sure, it'll drive a lot of people off the site, but Facebook is so ingrained in the lives of a certain demographic that it would feed of insecurities and fears and certainly generate a decent monthly revenue. The same insecurities and fears would ensure that a user pool never disappears, since getting off Facebook would deprive you of OMG! why is Sheila dressed like a tramp!??

          • Re:hmm (Score:4, Insightful)

            by darthflo (1095225) * on Thursday November 26, @06:52AM (#30235874)

            ...ask them for a fee to see whom of their friends viewed their profile.

            Facebook isn't a true dating site, it's more of an extension of your real life social circle. Remember that cute chick your friend Greg was with at that concert where you randomly met? You two exchanged a few words, and you're pretty sure she smiled at you in an "interested" sort of way, but you were too shy/drunk/whatever to ask her for/write down her number. Luckily Greg has her as a friend, so you add her too. After she's accepted your friend request (she will, there's at least one mutual friend & she might've already met you); you of course want to know if she just Accepted and was done with that or actually checked out your profile. And that party photos where you're totally drunk, half passed out and look wicked cool. Well, guess what: You can. For 20 credits (1000 credits are $9.99) you get 24 hours of access to your profile's visitor log. Another 20 credits will even tell you whom looked at which one of your photos and videos.
            You spent 40 cents for quite a bit more information than you'd get before buying a girl a drink in a bar. In five out of six cases, she might never even visit your profile, but you'll be checking for that occasional one out of six who will. At 20 cts per day and a moderate guess of 100 checks per year, they make $20 off of you directly, $50 off of you for advertising and $30 for some data mining (they have your credit card, know what ads you click, what profiles you look at and they've got pics of everything you do). That's $100, annually for, say, 5% of their 300m user base. $1.5bn ain't that bad.

        • Re: (Score:3, Funny)

          by adavies42 (746183)

          http://www.rose-hulman.edu/~christ/vfecon_asee2008.pdf

          christ goes to rose-hulman? they didn't mention that back in '97 when i was there for a prospective student visit....

  • Since stock market is a game of imaginary monetary values and FB involves large number of people playing imaginary social life...that could self propel itself nicely, yes/no? ;)

    • Re: (Score:3, Funny)

      by mdwh2 (535323)

      Yeah they should come over to Slashdot, it's the place to be if you want a great social life. Everyone on here are your real life friends, honest, unlike Facebook where it's all imaginary.

      • Re: (Score:3, Insightful)

        When was Slashdot supposed to be a place to make friends? I come here for the news *cof*, old memes and car analogies.

        • by eln (21727)

          When was Slashdot supposed to be a place to make friends? I come here for the news *cof*, old memes and car analogies.

          You mean...
          You're not...m-m-m-my...friend?!
          *runs away sobbing*

  • by Nursie (632944) on Wednesday November 25, @08:43PM (#30232818) Homepage

    It's at the peak of it's popularity and thus the peak of it's perceived value.

    They'll "go public", the owners (founders and other investors) will make out like bandits and then retards^H^H^H^H^H^H^Hfund managers will invest money in it from all of our pensions and savings. The stock will change hands many times as it is speculated upon repeatedly until such time as the next big thing comes along and it takes a slow plunge to worthlessness and irrelevancy.

    In the meantime the founders are rolling in (our) cash.

    • by FooAtWFU (699187) on Wednesday November 25, @08:49PM (#30232868) Homepage
      So (quit the 401(k) and roll it over into an IRA and) take responsibility for your own savings. Heck, short-sell if you want. Just remember that the market can remain irrational longer than you can necessarily remain solvent.
      • So (quit the 401(k) and roll it over into an IRA and) take responsibility for your own savings. Heck, short-sell if you want.

        IANYFA, but you can't sell short from an IRA account, you'll need a margin account. If you want to fund that margin account with your 401k proceeds, it will be a taxable distribution.

        • Re: (Score:2, Insightful)

          by zippthorne (748122)

          And so we see the real point of IRAs and 401ks. To lock up your money in vehicles where other people can make it work for them.

          Thank you, but "won't be taxed until later, when taxes' inexorable rise negates the supposed benefit of the lower income" is just not as enticing as it used to be.

          IRAs are like cell phone contracts. You think you're getting a deal, but all you're really getting is less bargaining power.

        • Re: (Score:2, Insightful)

          by mysidia (191772)

          It's possible to sell short in an IRA, but it's difficult / expensive to get an arrangement that will allow you to. Buying PUT options might be a better choice for betting against a stock, for a trader, provided you understand the mathematics, the risks, and requirements involved (including such risks as your broker automatically exercising an option at expiration if you fail to deliver notice to leave it un-exercised, or they fail to receive your order in time).

          Generally, most brokers won't just let

    • If I apply your reasoning, buying GOOG at it's IPO was a bad idea. As was MSFT, AAPL...
    • by radish (98371)

      If you don't trust the managers of whatever fund your money's in - move it. If you're totally risk averse put it in fixed income. Or hell - if you're so much better at stock picking that the professionals start your own fund. From what you say it should be easy and you'll be rich off all our money :)

  • a clear indicator that the coolness, thus the use of a site, has or is reaching its peak. Sounds like the officers want to get some sweet IPO action going to cash in before Facebook goes the way of all the other flash-in-the-pan popular sites which have preceded it. Facebook is sooooooo uncooool now that my grandma and every stupid marketing firm is on it!
    • Re: (Score:2, Interesting)

      by greensoap (566467)
      I am not a fan of Facebook, but lets think about what you said. What other site has risen to the level of popularity that Facebook has? And have those sites disappeared or lost popularity? We can start with Yahoo I suppose. Still huge, still around, and a completely different set of services offered. Geocities? eh, maybe but they were only popular with a segment of the internet population at a time when being on the internet was not cool. (Plus I never cared for Geocitie's pages) MySpace? While certain
      • by FooAtWFU (699187) on Wednesday November 25, @09:41PM (#30233206) Homepage
        Facebook is also a lot better at keeping itself current on the Web than properties like MySpace and AIM. AIM took care to lock down its protocols to outside agencies, trying to use it to build the AOL brand - but it wasn't strong enough, so it backfired, and that didn't help much. MySpace as a site is a stinking pile of garbage - not even the people, just the HTML - they can't do technically interesting things. Facebook, on the other hand, has done significant outreach to developers, even beyond stupidity like Mafia Wars. Significant sites are on board. Heck, you can log on to external sites with your Facebook account now. That's federated identity management, Kyle! And things like the infamous Beacon - despised by some, sure, but definitely a sign that they're extending their reach into interesting places. (To potential shareholders, that is.)

        Twitter has a bit of a shot but I think it's a little too much of a one-trick-wonder. If there's one social-media-networking thingy today that's got serious money potential, I'd say Facebook is it.

        • You say that Facebook has done significant outreach to developers. That may be true in the sense that Facebook users get some added value, but it isn't visible to a non-user: in that sense they are exactly like AIM, making sure people on Facebook cannot interact with people outside.

          Facebook is only different in that they've promised to act otherwise, so I'm giving them the benefit of doubt. However, the XMPP suppport was promised a year and a half ago...

        • Re: (Score:3, Interesting)

          by u38cg (607297)
          Indeed. The point about Facebook is that they have effectively reimplemented everything that most people use the internet *for*: staying in touch, sharing photos, chat, email, and propagating news and links. If they manage this effectively and keep their network effect, I can't really see them losing significant ground.
      • by Suhas (232056)

        Slashdot has been around a long time and has a dedicated following, is it a flash-in-the-pan popular site? I mean, /. is really a place for people who were/are on the forefront of the emergence of the Net into our lives. Can anyone think of any single site that crosses more culture, economic, or age brackets? Say what you want, but they did something right. And picking themselves up from their bootstraps to comeback from near-defeat at the hands of MySpace is something to be respected.

        When did you stop talking about /. and start talking about FB in there? Honestly can't tell.

    • My grandma hates Facebook... because the news told her to.

  • by mattack2 (1165421) on Wednesday November 25, @09:00PM (#30232968)

    The summary is wrong in calling this a "critical" step. It is a voluntary step, for the founders (and whoever else gets the higher class stock) to have more control over the company. But it's not mandatory (which I would infer by it being a "critical" step).

  • by zlel (736107) on Wednesday November 25, @09:10PM (#30233018) Homepage
    Who needs facebook when there's slashdot?
  • The illusory "growth" that comes from a float (should it happen) is all well and good but it is no substitute for an actual product/income stream. Exactly what is Facebook's perpetual and stable income stream? Catering for fads and skimming advertising money off the top is one thing, but lasting more than a while in that line of work with an audience of with a well-formed, fickle throw-away mentality is quite another.

    As you can possibly tell, I'm one of those people that really don't see what Facebook off

    • My guess is that they'll continue the relatively unobtrusive ads, and try sell enhanced capabilities (access to demographics, marketing information) to interested companies in some manner or another, so that they can cozy up to Facebook's users. That sort of thing is where the big money is.

      Have you seen any sites where you can log in with your Facebook account yet? That's federated identity management, Kyle! Whatever else, they're not just resting on their laurels over there.

  • by BlueBoxSW.com (745855) on Wednesday November 25, @09:53PM (#30233292) Homepage

    The other reason for doing this is if you plan on distributing profits based on shares.

    You can give more money to some people while giving the illusion of ownership to all.

  • by GWBasic (900357) <slashdot@andrEUL ... m minus math_god> on Wednesday November 25, @11:37PM (#30233840) Homepage

    Facebook is trying to go public. About a month ago, one of their recruiters was trying to get me to sign an NDA for an on-site interview; and he refereed to their impending IPO as the justification for the NDA.

    I didn't sign the NDA.

  • Apple wouldnt have had all those problems if they were smart enough to do that at the start. Instead, they fired their main vision guy, only to have to call him back in the end to save them.

    look at how it worked for google. look at other similar examples.

    these extraordinary successes are not happenstances. they happen because their creators have a vision and spirit. get them out of the equation, and the machine starts to falter.

    institutional investors may stand away as much as they want from this by the way

One person's error is another person's data.