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Comments: 301 +-   Celebrate Your Next Birthday At the Microsoft Store on Saturday July 25 2009, @09:47PM

Posted by kdawson on Saturday July 25 2009, @09:47PM
from the innovation-on-display dept.
microsoft
theodp writes "Chuck E. Cheese, meet Bill H. Gates. A leaked PowerPoint posted at Gizmodo provides a glimpse of what Microsoft's retail shops may look like, noting that you'll even be able to pay to celebrate your birthday there. Some of the stores that were profiled for ideas were Nike, Nokia, Sony, Apple, and AT&T. Microsoft's take on the Genius Bar is the Answers Bar (aka Guru Bar, Windows Bar)."
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  • by Nimey (114278) on Saturday July 25 2009, @09:49PM (#28823775) Homepage Journal

    'Cause I'd really like to throw a chair at a Google logo.

    • by derGoldstein (1494129) on Saturday July 25 2009, @11:26PM (#28824291)

      1) ...and there was a breeze because all the windows crashed!

      2) ...and I felt kinda blue, because of all the BSODs flashing!

      3) ...and through the windows you could see a great Vista!

      4) ...and at the bar you can order using the Start Menu!

      5) ...and the place was entirely wet because of all the squirting!

      6) ...and all of the employees were carrying Notepads!

      7) ...and if you're tired you can take a nap, or sleep, or hibernate!

      8) ...and the clerk didn't know what I meant, so he said "Bad command or file name"!

      *sigh*

    • Re: (Score:3, Interesting)

      by db32 (862117)

      I just want to bring a MacBook to their "Answer Bar" and ask "I can't seem to find the Windows key on this keyboard."

      Why does it seem that the MS core business strategy is to copy whatever Apple is doing. It was the birth of Windows...and they continue to this day with "Aero" and "Sideboard". Then they broke out of just copying the OS and started pushing the Zune. Now they want to copy the stores too? I guess if anyone really wants to know what the next MS "innovation" will just look at what Apple is su

  • Will i be able to bake my own copy of Windows there?

    • Re: (Score:3, Funny)

      by jonbryce (703250)

      No, but you do get to choose between Windows Starter, Home Basic, Home Premium, Professional , Enterprise, Ultimate, Server Standard, Server Standard without Hyper-V, Enterprise Server, Enterprise Server without Hyper-v, Data Centre, Data Centre without Hyper-V, HPC Server, Foundation Server, Web Server, Small Business Server, Small Business Server Premium, Essential Business Server, Essential Business Server Premium, Embedded, Mobile or Smartphone.

  • by 0100010001010011 (652467) on Saturday July 25 2009, @09:54PM (#28823827)

    Forged of eight Geniuses.

    http://www.penny-arcade.com/comic/2009/7/20/ [penny-arcade.com]

  • Bday! (Score:5, Funny)

    by ShakaUVM (157947) on Saturday July 25 2009, @09:55PM (#28823829) Homepage Journal

    "...noting that you'll even be able to pay to celebrate your birthday there."

    Will it include, complementary, one or two members of the Vista dev team that decided to break the reasonably good UI in Windows XP? Or one of the Office guys that thought getting rid of menus would be a great idea?

    Because then I'd pay to have my birthday party there.

    Oh, yes.

  • Personalization (Score:5, Insightful)

    by intx13 (808988) on Saturday July 25 2009, @10:07PM (#28823915) Homepage
    I think Microsoft's new campaign of "personalization" is worthwhile, especially as a way to counter the "hipness" of Apple. With Apple you get popularity, but there's no uniqueness. Microsoft gave up on popularity, hipness after the failed Bill Gates/Seinfeld "quirky" commercials. Uniqueness and customization is a good strategy, I think. The "I'm a PC" commercials pushed it and the stores, as per the article, are making it a big focus.

    I don't really have any need to buy Microsoft products, but it's certainly interesting. It's new at least, and I think it has a shot at succeeding. Plus, having real people to talk to is a step towards making it easier to use a valid, purchased product than a pirated product, which is step 1 in fighting piracy (the real way).
    • Re: (Score:3, Funny)

      I don't really have any need to buy Microsoft products

      Problem is: Nobody does.

      but it's certainly interesting.

      And here is where it gets funny:
      They will have everybody looking. But nobody buying. Wondering why.
      "Why does our hipness not work? Aren't we so cool? What has Apple, what we don't have?"
      It's of course, because they are just imitators instead of innovators. Which also happens to be exactly why they will not figure that one out.

      Quite funny, isn't it? ^^

      ___
      P.S.: Who wants to form a flash mob at their first store? (Tell all your friends.) We will gather shortly before closing time. Filli

            • Re: (Score:3, Interesting)

              by Poingggg (103097)

              No, being dumb and rude is going into a shop with which you've had no prior business dealings and demand a refund on something they didn't sell to you, making a huge scene and then claiming it as some kind of exceptionally retarded protest. In the circumstances, I think they'd be quite justified in explaining to you it's none of their business.

              (But it still would be fun to have a bunch of people pulling this off a few times a day, just to piss off MS!)

              "A few times a day"? You grossly overestimate the number of idiots in the world who want to evangelise Linux in what is quite possibly the stupidest, most infantile way ever. It wouldn't even piss off Microsoft - it'd piss off the store clerks, Microsoft the corporation wouldn't know or care.

              Uhhh...who is talking about 'making a huge scene'? I most certainly am not. You can go in with your windozed laptop (box unopened so no licence-terms to speak of yet), and ask *politely* something like: "Excuse me sir, I have bought this machine and it seems not to be possible to buy it without your OS on it. Would it be possible to get back the money I payed for it if you take back the software I do not plan to use?"
              Not exactly what I would call making a scene. Maybe *you* would make a scene out of it (if

  • 2 Things: (Score:5, Funny)

    by SilverHatHacker (1381259) on Saturday July 25 2009, @10:07PM (#28823919)
    a) How much will a birthday party cost? I'm thinking:
    • ~$250 for the party (If you're 'upgrading' from last year's party, it's only $130)
    • For an extra $50, you can get "special features" which they will eventually be rolled out...we promise :)
    • $45 dollars for a cake, which can be eaten by a maximum of 3 people. If you want more people to eat it, you have to buy another 'cake-eating license'
    • A complimentary grab-bag of malware for every guest

    b) I wonder if they'd object if I stood outside and handed out Ubuntu CD's?

  • by $RANDOMLUSER (804576) on Saturday July 25 2009, @10:09PM (#28823935)
    Happy birthday to you!
    Happy birthday to you!
    Happy birthday dear
    PAGE_FAULT_IN_NONPAGED_AREA
    Technical information: *** STOP: 0x00000050 (0x8872A990, 0x00000001, 0x804F35D7, 0x00000000)
    *** ati3diag.dll - Address ED80AC55 base at ED88F000, Date Stamp 3dcb24d0
    • by Hurricane78 (562437) <<moc.liamelgoog> <ta> <inamaz.divan>> on Saturday July 25 2009, @11:40PM (#28824371)

      Funny, how you clearly pointed out that, as nearly all of the time with such errors, it's a driver problem. And even more fitting, that it's one from ATi. Known for their notoriously bad drivers in all of the game development scene, including Carmack.

      • Re: (Score:3, Insightful)

        Funny, how you clearly pointed out that, as nearly all of the time with such errors, it's a driver problem. And even more fitting, that it's one from ATi. Known for their notoriously bad drivers in all of the game development scene, including Carmack.

        Yet if someone says that Linux support suffers because of the hardware, he is apologetic. How fitfully ironic.

      • by ceoyoyo (59147) on Sunday July 26 2009, @10:02AM (#28827069)

        It makes no difference at all to the customer if it's a driver problem, an app problem or a kernel programmer had a bad day.

  • by PrimaryConsult (1546585) on Saturday July 25 2009, @10:13PM (#28823947)
    the Task Bar.
  • by binaryspiral (784263) on Saturday July 25 2009, @10:18PM (#28823971)

    At least Chuck E. Cheese lets the parents get a pitcher to ease the pain of the entire experience.

    Microsoft better do the same.

  • oh noes. (Score:5, Funny)

    by girlintraining (1395911) on Saturday July 25 2009, @10:29PM (#28824021)

    "I see that you're trying to celebrate a birthday. Would you like help with tha--aARAGGGHHH!"

    Another satisfied customer discovers the joy of killing Clippy for his/her birthday.

  • Highly Imaginitive (Score:5, Insightful)

    by Brett Buck (811747) on Saturday July 25 2009, @10:43PM (#28824083)

    Dear God in heaven, have these guys *ever* had an original thought? I mean an original though that was good, of course.

    • Re: (Score:3, Insightful)

      Yeah. Bill Gates had. Back in the early days. It was: Let's "take" the ideas of others, sell them "so good" that the inventors die, and get rich as hell.

      And can you deny that it was one of the best business models anyone ever had? (When you look at his bank account.)

    • Re: (Score:3, Informative)

      by Quothz (683368)

      Dear God in heaven, have these guys *ever* had an original thought?

      Yes [microsoft.com].

      I mean an original though that was good, of course.

      Oh. Er, not in some while. The office application suite was a pretty nifty idea, for example. Um... hrm... Active directory? I think that was original, and it was damned nice. There's been some other stuff, I'm sure, especially if you allow for somewhat trivial things, like Bing's video preview.*

      *Which may not've been original; I dunno. But stuff like it, if it wasn't.

  • My parents took me and some friends to Six Flags on my birthday and we rode roller coasters and ate junk food and blasted each other with water cannons and laughed ourselves silly. But if only there had been a Microsoft Store in my day...

    Clearly I was born two decades too early. I feel gypped. Today's kids have no idea how lucky they are.
  • Windows 7? Office? and some mice/keyboards?

    I don't understand the point? Is there any big product line I am missing, that people actually buy?

    As far as I understand it, MS lives from big corporate mass-license sales for Windows and Office. And everything other is pretty much irrelevant.

    Sounds to me like the Zune of stores. Something that really nobody cares about, because it's just a knockoff saying "I wanna be just as cool as Apple" (note the "wanna", which is not a "am", and the "just as" which is not a "more" :).

    I wonder when Microsoft will stop imitating and start innovating. And I guess: Only when they are forced to. ;)

    • by Crash Culligan (227354) on Saturday July 25 2009, @11:27PM (#28824301) Journal

      At the time, analysts pooh-poohed the idea of Apple's retail stores originally, too. The retail space was glutted with computers, Apple already had a relationship with CompUSA which was best described as "passive-aggressive," and Gateway's retail concept was defecating the bed. Opening a retail store was the silliest thing they could have done, except it worked for them. They weren't just marketing hardware and software, what they were doing was cashing in on the brand's exclusivity, by creating a boutique space where people could interact with the hardware and ask questions about it.

      The problem with Microsoft's concept is that they don't have the same culture to sell. Apple has a niche (albeit a very deep niche) market which supports the notion of exclusiveness (which anyone can conveniently buy into). Microsoft doesn't have that kind of exclusiveness (unless you're talking about excluding people who are using previous versions of their OS on older hardware). What Microsoft will instead find they're selling is ubiquity, and not even a nice sort of ubiquity either. It's more of a fetid, horrid inevitability, not so much like death as spending the holiday with in-laws.

      • Re: (Score:3, Interesting)

        by dzfoo (772245)

        There's a difference in trends. Analysts derided Apple's retail stores originally, too, but so did they for the iPod, iPhone, MacBook, iTunes Music Store, and other Apple products or services, which eventually grew to be exactly what the market wanted and very popular indeed.

        Microsoft, on the other hand, has been praised effusively by analysts every time they come up with a new product or service, or enter a new market to which they are not familiar; be it their Zune, Table PCs, Songsmith, Plays4Shure, the

    • by fermion (181285) on Saturday July 25 2009, @11:55PM (#28824437) Homepage Journal
      This was my thinking. Apple stores were opened to solve specific problems. There was almost no retail space dedicated to Apple products. Apple had no face to face support for their products,and no easy way to fix products. Apple had no way to show how products were integrated or train the SOHO user or consumer. The apple store solved these problems.

      What problem is MS trying to solve? The lack of coolness. As the old IBM showed so well, there is no profit to being cool on the back end. Just efficient. Unlike Apple, any MS store will compete with the other retail outlets. The best thing to have such stores will be xBox items and the like, which will compete with other stores. Perhaps they will have computers there as well, but how to choose the makes and models. Seems like if they have Compaq and HP, then everyone else will file a suite.

      Honestly, it seems like it wold be better to offer any retailer the ability to build a MS support center in existing retail space. Like the current I'm a PC commercials, the entire venture seems to be desperate money spent for no apparent reason. Make the OS work. Lower prices. Get out the next xBox. This is what the people wnat.

  • by carlzum (832868) on Sunday July 26 2009, @01:05AM (#28824721)
    At first, the thought of bored 6 year-olds choosing laptop options made me laugh. But then I thought about the Xbox.

    When I was a kid, a party at Chuck E Cheese was like an orgy of endless video games. Today, they have a handful of old arcade cabinets and some carnival games for crappy prizes. I've been dragged there for a few birthday parties with my kids. While the 5-8 year-olds have a great time with the ball-pits and singing robots, the teens and pre-teens look like they're in hell.

    A room full of 360s with wall-sized displays and high-end audio, Madden and Halo competitions for games and accessories, all you can eat pizza; it sounds like a dream come true for tween boys. Your kid could fill out a wish list of games for gifts and grab bags would have credits for the Live store. It sounds like a great idea to me.
  • by Aokisensei (1605857) on Sunday July 26 2009, @04:41AM (#28825537)
    GNU Store party - You need to bring an equal amount of cake and party favors for everyone (but triple portions for RMS, who comes and sings the Free Software Song for you and a collection of Spanish-language folk songs). Gifts can only be exchanged if you agree to re-gift on the same terms by which you received the gift yourself.

    Gentoo Linux Store party - You arrive at the site where the store should be, and get handed a box of tools and building materials. You miss your party and spend the next year building the store by hand with your party guests, only to find out you don't have compatible windows, doors, or toilets. The store staff assures you these are under development and should be buildable by your next birthday party.

    OpenBSD Store party - You drive to the store, and security doesn't let you in.

    Ubuntu Linux Store party - You arrive and are welcomed by lavishly decorated and friendly African tribesmen. The staff of the Debian store across the street glares the entire time, disgustedly.

    ReactOS Store party - It looks similar to the Microsoft Store party, but comes with all the "perks" of the GNU Store party.
    • While Sony isn't very popular on slashdot for obvious reasons, they have some kind of rock solid customer base who keeps buying/upgrading their products.

      Used (in fact, restored) a Sony Vaio high end laptop for 2 days, I ended up telling its owner "This thing tries to be Apple but the operating system (Windows) kills the experience". I mean they are really unique in terms of EFI etc.

      MS is a general operating system vendor. There is no "Vista Air" to show there.

      I can tell what they should stock. Input Devices

      • by Tubal-Cain (1289912) on Saturday July 25 2009, @10:44PM (#28824093) Journal

        Apple pulls it off because they've got flash, Nike pulls it off because they've got the same thing Apple has.

        Flash helps, but I don't think that's the main reason why it works for Apple.

        Apple can pull it off because:
        They sell hardware. Mac Mini, iMac, Mac Pro, MacBook, iPod/iPhone...
        People walk in, try all the models, and if they buy something they know exactly what they're getting.

        Microsoft sells^Wlicenses software.
        What the customer demos at the store isn't what they take home with them. That little box doesn't contain the obscenely powerful gaming rig that the customer played with. The only two things in the store that will perform exactly as displayed would be MS's two main hardware products: Zune and Xbox.

      • My understanding is that video, Microsoft iPod parody [google.com], was made by Microsoft employees [ipodobserver.com] who were annoyed at the way Microsoft operates.
        • by Anonymous Coward on Saturday July 25 2009, @11:04PM (#28824197)

          There will be a progress indicator at the checkout, but it will vary wildly between 10 seconds and 10^23 years remaining. You'll also be accosted by store security at least 10 times on the way out to verify that your receipt is genuine.

        • by KingMotley (944240) * on Sunday July 26 2009, @02:22AM (#28825041)

          Better than the linux store, where you have to build the whole store yourself. If you don't like the pot holes in the parking area, they say you can fix them yourself.

        • Re: (Score:3, Interesting)

          by hairyfeet (841228)

          You want to know what is fricking sad? it was all the geeky techy sites that wanted MSFT to be more like Apple, while the home users frankly didn't give a shit. While I have bought Win7 HP just to play with, showing my home and business customers Win7 the same things keep getting said over and over: "what is that? It sure ain't Windows." "If I would have wanted an Apple, I would have bought one" and "Where the hell is the button to make it look like XP? Hell where is the button to make it look like Windows

        • Re: (Score:3, Insightful)

          "while MS users largely resent MS" Where the hell did you get this idea?

            • by westlake (615356) on Sunday July 26 2009, @01:47AM (#28824899)

              A successful antitrust suit is a pretty good indication that people are not using a company's product though choice.

              After the break-up of the Standard Oil trust, customers went right on buying from Rockefeller's regional operating companies.

              He prospered. They prospered. The small independents faded out of the picture.

              • by ThrowAwaySociety (1351793) on Sunday July 26 2009, @01:29PM (#28828503)

                A successful antitrust suit is a pretty good indication that people are not using a company's product though choice.

                After the break-up of the Standard Oil trust, customers went right on buying from Rockefeller's regional operating companies.

                He prospered. They prospered. The small independents faded out of the picture.

                The fact that government intervention failed to have any impact on Standard Oil (or AT&T, or Microsoft) does not prove that they were not coercive monopolies. Only that government intervention was ineffective.

        • by Moraelin (679338) on Sunday July 26 2009, @05:06AM (#28825663) Journal

          Well, I don't think that the average Windows user actually feels like an oppressed indentured servant, like he's portrayed around these parts.

          I think for most people it's just utilitarian. It's what came with the computer, it's what works, now let me on teh intarwebs already.

          Basically it's not as much about the presence of a negative conotation about MS, it's more like just the absence of a positive one. Having a Windows computer or hanging around a Windows store, just doesn't carry the same illusion of somehow being hip and cool. It's just a tool to an end.

          Sorta like how nobody would hang around the Bosch power tools section of Home Depot, nor carry around an electric drill to look cool.

          • by bemymonkey (1244086) on Sunday July 26 2009, @05:29AM (#28825741)

            Yes, Windows has market share going for them - but what else? If I could run everything I wanted to run on OSX (and on a machine that I could actually afford), I'd switch right away...

            Sure, Linux netbooks were taken off the shelves in lieu of Windows-based machines - but not because the Windows experience is so great, but rather because the Linux experience was so awful. Sure, most of that's the hardware vendors' fault for not setting up their Linux distributions properly (missing drivers, etc. etc.), but all the average consumer knows is that the Windows version of the same laptop works out of the box...

            But working out of the box isn't enough - that's just a prerequisite. A good operating system needs to do a lot more...

One person's error is another person's data.