yorugua writes "Furniture trembled as Steve Ballmer was to be interviewed by InformationWeek. He then went on to talk about Linux: 'How does Microsoft beat Linux? The same way "you beat any other competitor: You offer good value, which in this case means good total cost of ownership," Microsoft CEO Steve Ballmer says.', Embrace-Extend-Extinguish: 'We say when we embrace standards, we'll be transparent about how we're embracing standards. [...] If we have deviations, we'll be transparent about the deviations.'"