False Ad Clicks Cost Google 1 Billion Dollars A Year 233
Meshach writes "There is an interesting story at CBC which claims that Google loses one billion dollars per year to fraudulent ad clicks. The article contains an interesting description how how the company determines if a click is false. 'The company explained that it determines which clicks are invalid through a three-stage system. Most of the illegitimate clicks are automatically detected analyzed and filtered out in the first stage ... The second part uses automatic and manual analysis of the AdSense network to weed out false clicks before they are logged to an advertiser's account.'"
RIAA math is being used (Score:5, Funny)
Someone is counting invalid clicks as lost revenue, rather than counting them as, well... invalid? Who at the Googleplex used to work in the music/movie industry?
How much in USD? (Score:5, Funny)
What is the exchange rate from RIAA dollars to USD? Because it seems they are using the same monetary units.
Re:Ledgerlines (Score:2, Funny)
Sure they are! (Score:2, Funny)
Re:Upside down logic (Score:4, Funny)
Is that an ethical argument for ad blocking? (Score:5, Funny)
Makes me want to protect the little guy by filtering out all ads before they display in my browser, just to be on the safe side. Don't want to hurt anyone by accidentally clicking...
Re:Ledgerlines (Score:3, Funny)
Re:Ledgerlines (Score:3, Funny)