The Corporate Invasion of Second Life

Tyburn Franklie writes "Second Life is entering its 'second phase'. With big-name brands colonizing its virtual earth and the media getting worked up into a frenzy of hype, the alternative world is looking more and more like the old one. There are even worries about virtual office etiquette (sorry guys: no guns in the office). And now Linden Labs has words of warning for would-be corporate warriors seeking a Second Life: 'If you are not authentic and do not offer anything to the community, you are likely to be ignored, at best.' Sage advice — whatever world you're in." A lot of overhype here, I think.

Re:a necessity?

[KinkoBlast]

"All the land is taken"? Someone is an idiot - there is plenty of electricity to run more servers. If you pay LL enough, you could run your own continent - hell, if you payed them enough, they would probably run you a whole grid.