Sony's Karakker On Turning Around PS3 Buzz 209
simoniker writes "Sony's new PR boss Dave Karakker has been talking about his challenges handling publicity for the PlayStation 3, explaining how Sony will be switching things up: 'We were allowing media to drive the message for us, and interpret it for us. So allowing someone like Peter Moore, who's a good friend of mine, to stand up there and say negative things about Sony, there wasn't anybody refuting that. People just took that for face value. Now we're very aggressively defending our turf.' He also defend the lack of universal achievements on PS3: 'Frankly, how I view it is I don't care if you're great at Madden if I'm playing you in Resistance. Because that doesn't tell me you're that much better in Resistance. An overall score doesn't really tell me much, it tells me you've spent a lot of time online, it tells me you spend a lot of time playing games, but it doesn't tell me how good you are at a particular game.'" Should be noted that Simoniker is a former Slashdot editor -- also, the AP write-up about reactions to the PS3 is quite positive.
Wow! (Score:3, Interesting)
He also worked for Martha Stewart and KMart. So that means their is a good chance that this will end in bankruptcy or jail time.
If Sony was smart they would give Steve Jobs half the stock in the company. He would create a Red PS/3 and give $5 to African Aids research for everyone sold. Bono would hawk it for him and people would get on a six month waiting list to get one.
Re:Sony should burn. (Score:3, Interesting)
With that said... I do agree with the one point where comparing myself vs someone that is on 20x more then me doesnt' tell me much... other then he may not have as much of a life as I do. But then again I never really got "into" XBox Live either so I guess i'm not the target audience.
Ya Sony has done some dumb stupid things, but then again I don't think they're worthy of my hatred yet. I am curious why I haven't read on