iPod Owners Not As Loyal To Brand As Mac Owners 299
Virtual_Raider writes "A survey indicates that iPod owners may not be as loyal to their devices as Mac owners are to their computers, thus opening the possibility for Microsoft's Zune to enter the market. Surveyed people also indicated a high likelihood of buying the much maligned brown device. But that doesn't mean that the market is now at Microsoft's mercy." From the article: "ABI Research believes that a critical factor will be whether or not Microsoft can differentiate the Zune from competing products in some meaningful way. One differentiator, Zune's Wi-Fi peer-to-peer sharing, which Microsoft is playing up heavily, 'isn't all that compelling, at least not now,' notes Wilson. 'There's a lot more you could do with that capability.' But given the results of ABI Research's survey, Apple will need to make some big announcements in 2007 if it is to maintain its edge in the industry. Says Wilson, 'Apple needs a new high-end device that works really well and looks really cool, because other brands are catching up.'"
Unthinkable! (Score:5, Funny)
You know, it's crazy when a consumer tells you that if another product is better they would probably switch to it. Pure madness. Everyone knows that when you buy an electronics device, you have committed to a long term relationship to the manufacturer! The world is awash with computing hussies! How many times must we stress monogamous relationships with your MP3 players? And now you can walk down the street and people are just giving it away for free! I try to warn everyone but this is exactly how you get infected [slashdot.org]!
I dated a girl once and she had the gall to own three or for different brands of music players. Yeah, I know it's disgusting. I eventually had to break up with her--I kept having nightmares of her with just ear buds and headphones sticking out of her ears
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but can Zune become the new iPod? No. (Score:5, Insightful)
iPod may be falling victim to its own popularity. Marketing, excellent design, cachet, marketing, cuteness, and marketing gave Apple a great foothold in the portable music player market. iPod is a great product (I don't own one, don't intend to), and captured the imagination of a public wanting the next new cool thing.
Problem is, the next new cool thing isn't new anymore. And with so many owning iPods now, it's almost not even cool anymore. With Apple's continued re-invention of iPod, iPod has managed to keep iPod as "next".
The loyalty for iPod is different from the loyalty for Mac. iPod is more public, more connected to the owner (until there are wearable Macs)... Once the newness and coolness factors wear off owners want the next greatest thingy that shows their hipness.
So, can Zune fulfill that and capture Apple's market? Maybe. But Microsoft has been kicked around so much lately I think any product by Microsoft is likely to scream "I'm cool". To accomplish the deed, the Zune would almost have to be sublime. Microsoft brought some interesting ideas (wireless, community, sharing), but in typical MS fashion appears to be delivering a product so wrapped around the axle and DRM'ed I can't imagine it will catch fire.
Yes, the survey indicates a high number of iPod users could/would switch, but polls and surveys in a commercial setting hardly bring credence to the point. My guess, far fewer would really switch than indicated by the survey.
And I also think we're not far from some kind of Apple "new" iPod with better screens, and wireless... and the new iPod will be compatible with the old line, and you can bet they'll continue to trump MS in usability. For me, "It Just Works" is better than "Plays for Sure" (I know, MS has abandoned that for the Zune, but whatever the new catchphrase, it's code for "only plays with MS stuff).
Time will tell, but I'll continue to put my money on Apple.
Zune does not "only play MS stuff" (Score:2)
Why would they even want to claim this? Buried in the specs is the fact that it plays the music-file standard of MP3 files....something far different from the Microsoft controlled WMA etc.
"Buried in footnote 4 of its press release, Microsoft clearly states that "Zune software can import audio files in unprotected WMA, MP3, AAC; photos in JPEG; and videos in WMV, MPEG-4, H.264" (from here [72.14.203.104]
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Interesting I can't see anywhere on the Zune site where it actually states that the Zune comes with headphones. Does it? If it does include them then what are they like?
Re:but can Zune become the new iPod? No. (Score:4, Funny)
More importantly, where will I be able to get a replacement set of headphones in shit-brown?
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From that page:
In the box * iPod * Earphones * USB 2.0 cable * Dock adapter for use with Universal Dock * Case * Quick Start guide
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Here are the steps required to see the "evidenc
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Not terribly original, I think.
Also, regarding the "wireless sharing"...it's simply a mechanism where the USERS serve the role of marketers and advertisers for content. There is no true "wireless sharing" here.
From http://www.microsoft.com/presspass/press/2006/sep0 6/09-14ZuneUnveiling [microsoft.com]
Son of Shovelware... (Score:3, Funny)
Does that mean we can call Microsoft's pre-loaded music "shoveltunes?"
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ahem.
MS is not that stupid.
comes with exactly the same stuff an iPod does, a sleave, headphones, and a USB Sych/charge cable.
No, I am still not buying an MP3 Player. to much money for not enough product.
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I fail it for not linking TFA.
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Been a feature since day one, as far as I know. Just turn on the shuffle feature in the menu. You'll then be shuffling whatever you're playing, be it a playlist, album, or whatever. (Apple also added a "shuffle songs" main menu item a while back - don't confuse these two.)
I do admit that I wish you didn't have to constantly back out to a menu to turn s
Apple is waiting to do it right, and because they (Score:3, Interesting)
And don't worry. Apple's next generation device (with wireless, and so on) is coming:
http://hrmpf.com/wordpress/90/apple-describes-new
http://www.macrumors.com/pages/2006/10/2006102607
Gone? (Score:2)
Each one, gone? I was at a few stores last weekend and found several brands of "Ipod killers" on the shelves along with the iPods. They've not succeeded in their mission of killing the iPod, but they do linger on.
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I'm saying that they've "gone" metaphorically, because they rolled onto the scene as "iPod killers" and did, well, nothing. And they're definitely "gone" from any relevance or discussion with regard to the iPod. Zune is now the latest on the scene.
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It has a couple of disadvantages, some of them purely subjective:
I'm sure it has some advantages, too, but you asked what might be wrong with it :) It seems to be slightly cheaper, depending on your definit
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That actually bugs me, because of how it is incomplete. I'd much rather have an AM tuner than an FM one. What good is half a radio...
"Just curious... what music player do you use?"
The answer? None. Still considering getting one some day.
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that's part of the problem... (Score:2)
The term "iPod killer" itself is just a journalism blink tag.
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Remember, Windows XP users can "rip" their CD collection using Windows Media Player 10 and copy the music to various low-cost (but decently-featured) players for under US$100, many of which sport as much as 2 GB of flash memory storage. For example, you can get a Creativ
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That said, I probably wouldn't want one. I'd just as soon have something cheaper, frankly, even if it meant that I couldn't play ITMS music.
And that brings me to the reason that iPods stay in the market: DRM. Apple has created an artificial need to stay with iPod if you use ITMS. Anyone who has purchased music through ITMS loses their ability to play their mu
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Actually, that's a really great reason to hope that the Zune is initially successful--so that maybe people will wake up and start understanding DRM.
Wi-fi sharing (Score:2)
Like what?
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I video iPod with WiFi that had a mobile web browser in it would also be cool.
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Tablet PC's haven't failed due to bad design, or lack of innovation, but because they need to be recharged two to three times in a typical 8 hour work day, and more when the person s on their 10th or 12th hour.
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But downloading a song over wi-fi from someone else's zune won't?
They forgot to add....... (Score:2)
Want a way to differentiate it? (Score:2)
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already a web gateway (Score:2)
How can they not be loyal (Score:2)
contradiction? (Score:2)
Since MP3 is free of DRM, how could someone with an MP3 phone get pinched by DRM???
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It is also always possible to create a DRMed file format using a MP3 base by simply encripting the MP3 data and then feed a regular MP3 player with the decripted data every time the DRM says it's OK.
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Bingo. It's not our fault that the music companies spent all of that lobbyist money on a dumb law. I think that, somehow, I will be able to get to sleep at night even if I break the DMCA.
why is this surprising? (Score:4, Insightful)
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I think you're more or less right. Apple hasn't changed my life, but I do feel like they've changed my computing experience (for the better). (I'm a mac user). I know a lot of non-mac users who still feel like the iPod has changed their life, but there are others who have had mp3 players before and just bought the iPod because they felt it was the best mp3 player out there. If someone puts together a better computer/OS/media store/mp3 player/movie player, I think a whole lot of these people (including me
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I don't use itms though. I'll just go buy the CD if I want to purchase music.
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Also, the iPod is becoming a standard, for better or worse. It has the most accessories, and all kinds of other devices will work with it. Being a rugged individualist with a broken music player kind of suc
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Methodology (Score:2)
Sounds kind of fishy to me. Did they include the price of the unit? Did they also show people a
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I'm not saying the Zune won't take *any* business away from the iPod. I'm sure it'll make a dent in the 75-80%. But ass
This just in... (Score:4, Insightful)
Film at 11.
Seriously... what did you expect?
BROWN?!? (Score:2)
DooDooPod.
Well, duh! (Score:2)
- Battery expires after 18 months (See repair service comment above)
I mean, Apple's telling you that you've got a short-lived device, so naturally people will look for alternatives.
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My 10gig first gen ipod still works fine. To be fair, I rarely listen to it so it hasn't exceeded the number of recharge cycles on the battery yet.
If you use an ipod everyday, discharge it fully and recharge it daily, then yeah, it's only going to last like around a year. You also got a heck of a lot of use out of it too.
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Custom-fitted batteries are always expensive, and AA alkalides don't have anywhere near the rechargable convenience (nor form factor for that matter) or the batteries used in the ipods.
This was a problem, like, two years ago when they didn't offer a repair program. That window lasted all of a couple months, and only affected those rare people who listened to their first gen ipods to empty daily and had the batteries fail soon a
Isn't this sort of a no brainer? (Score:3, Insightful)
MacOS is something that is substantialy different then other things like it (windows/linux/etc), where as most MP3 players are relativly the same (UI being the big thing that iPods stand out with).
Just think about it, try and get a windows/mac/linux usser to switch to another OS. Hard, often futile.
Try and get some one to use a different CD Player/VCR/DVD player? If you can just go "look, it is more efficent and costs less" and tadah, they switch (Assuming they need a new device).
meh.
If some one can create a device that is better and/or cheaper, people will switch.
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Who thinks the Zune is cool? (Score:2)
Who here thinks the Zune is cool?
The iPod is a design classic.
Microsoft have essentially copied a classic. Which would you prefer, a VW Beetle or a copy that looks similar to it and has a couple of extra features? A Harley Davidson Sportster or a similar looking bike.
The big mistake Microsoft has made with the Zune is copying. It's a music player - there are any number of physical forms it could come in, why did they just copy the iPod?
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Whichever's cheaper as long as they are around the same quality. Welcome to the Chinese knockoff 21st century. I could really give a shit if it's "official" if it works and it's cheaper. Everything is made in sweatshops anyway, might as well save a buck on brand name. Besides, I don't want to have to
"I am no longer cool, unique, and trendy" (Score:2)
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That rant just needs a beat.
-peace
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What's funny is that it's becoming kind of trendy to not own an iPod. I feel proud that I have personally started this trend by not wanting to buy things that are under on features, over on D
shoddy methodology (Score:5, Insightful)
I believe this article is deliberately misleading. The methodology they used HORRIBLY flawed. Let's take it apart piece by piece, shall we?
So what's the REAL conclusion here? Let's rephrase the results of their study more accurately:
1) 58% of the people in the market for a new mp3 player own an ipod. This statistic is useless as a measure of brand loyalty because we get no information about how many people who own ipods are satisfied. 58% of ipod owners are looking for a new mp3 player would be an interesting statistic. 58% of people looking for new mp3 players are ipod owners isn't because of the issues of sample size and the lack of any data about satisfied customers.
2) 59% of the people in the market for a new mp3 player who bought something other than an ipod are at least "somewhat likely" to buy a zune. To simplify, if you bought an mp3 player and didn't pick the ipod last time and are buying a new one you're looking at offerings that aren't the ipod (i.e. the zune). No shit?
Anyways, I'm not at all impressed by this survey, the methodology seems weak and I don't think there's really any useful information here.
MOD PARENT UP (Score:2)
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The consumer survey was conducted in October 2006. Respondents were provided a photo and description of the Microsoft Zune device before being asked about their likelihood to choose it over a competitive MP3 player..
The respondents were not even able to see the Microsoft player, just a picture of it. And who knows what the description said.
I wonder if Microsoft paid for this survey?
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Very good point. At this point the Zune's specifications have been restated and mis-stated so many times that I have no idea what is actually going to be released on the 14th. Some 802.11 support, maybe some video support in a future upgrade. Details about the Zune are sketchy to say the least.
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Imagine a best case example of what the description might have said then explain how that might have negatively impacted the results particularly in light of the stated results showing that there was no significant difference in loyalty between iPod owners and non-iPod owners. The survey may not have been accurate but there's nothing in the description that suggests that it was no
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Not true. Only if you didn't intend to buy another player in the next 12 months. Existing mp3 player owners DO buy new ones even if they're satisfied with their existing ones, just as existing mac owners buy new macs from time to time. The loyalty of owners out of the market is 100%.
"...and the remaining 500 could be raving lunatic apple fanatics, for all we know."
We know nothing about those people except that th
So why no problem until now? (Score:2)
Because apple created the right mix of usability, fashion, and ergonomics. Now that ipods are considered stylish, any competitor has to overcome that as well to eat into apple's market share. The fact of the matter is, the market is growing, and apple's share is probably growing as well.
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The survey says nothing about how loyalty played a part in past buying decisions and it says nothing about product merit. Perhaps previous customers WERE loyal or perhaps pervious competitors weren't good enough. The survey says nothing about these things.
"The fact of the matter is, the market is growing, and apple's share is probably growing as well."
The article didn't suggest otherwise. In fac
The Market will Speak (Score:5, Insightful)
My iPod allows me to listen to encoded CD's so I don't have to cart my CD collection around with me. It also allows me to buy music on iTMS and play that back too (only bought a few albums, but that's all I need). What more do I need from my device? OK, so my calendar and contacts are there. Groovy, they're on my phone, too so it's sort of redundant functionality for me. I own an iPod because it has decent sound quality, the device itself is pretty slick, the interface is simple and easy to work with and generally it meets my needs. What more do I want?
I won't buy a Zune; not because it's Microsoft but because it doesn't give me any killer features that I need. Sure, conceptually the wireless music sharing is a nice idea, but cannot be implemented in a truly free way. The only way I can see it being useful for me is to be able to share limited-time sample tracks of small bands (often friends of mine) to get other friends interested in their music. But then again, I do that by email already, so it's not a killer feature there, either.
I will run my iPod until it won't run any more. Once that dies, I'll look at the market and if the iPod is still what meets my needs and requirements with minimal fuss at a reasonable price I'll probably replace it with another iPod. If something else comes along that meets my needs better or has killer features I decide I can't live without then I'll buy that instead. Sure, this confirms what the article says somewhat, but not for the reasons implied in the article (it implies that iPod owners will drop the iPod for the Zune, that's not true).
For reference, I'm also a Mac owner, a Linux user and a Windows admin for work. I don't particularly "keep the faith" of any manufacturer; I use what works for me.
A Grave Accusation (Score:2)
What is society coming to, when people aren't even loyal to their device? What's next? People betraying their objects? Talking behind their machines' backs? Failing to love their neighborhood apparatus? Disrespecting their things?
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Why is it that people from other countries think that the US culture is sick?
How many Zune or other will return? (Score:2)
I just don't
MS still has no alternative (Score:2)
The main reasons are iTunes integration, portability, has has a cool brand name and is fricking gorgeous. The Zune is neither of those things, and is currently an overhyped competitor to the regular iPod, which to be honest is becoming more of a niche market.
Of course not (Score:2)
This just in!! (Score:2)
Not quite what you think.... (Score:2)
I'm not loyal to iPod (Score:2)
Loyalty (Score:2)
Whilst I have no doubt that Apple make superior hardware and software to Dell/HP/etc and Microsoft, I can't help thinking that part of this "loyalty" that Mac owners have is because once they've purchased the software to run, they have no choice in moving away from the platform unless they want to re-purchase all their softwar
Painful (Score:2)
I think it's more that moving from OSX to MS-Windows is a painful experience. My wife, who used and liked MS-Windows at work before she got her Powerbook at home, hated her wor
Why could that be? (Score:2)
It might be because the computer and mp3 player market dynamics are different:
Computer - significant investment in learning a user interface and the software you use. If y
It's not so much the iPod, it's iTunes. (Score:2)
I posted this comment a month ago, and more than ever I believe it to be the case:
"It's not the iPod or the iTunes Store that are so compelling. It's iTunes itself. Until a competitor produces software that makes managing your music and video collection and getting it from your computer to your music player easier than iTunes does, there'll never be an "iPod killer", regardless of features, price, or ease of use [and topping the click-wheel navigation interface is going to be a bitch of a mountain to clim
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But I seriously doubt that a brown player will ever be described as 'cool' or 'trendy'.
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Uh, no. iTunes will refuse to convert anything that was purchased from iTMS to MP3. You will get an error message. The only way to do this is to either burn a CD and then rip the tracks back as MP3, or do what I do, which is use a little program called WireTap [ambrosiasw.com] that writes all audio output of the computer to an AIFF file, and then use iTunes to rip that file to MP3.
It's a bit time consuming, but well worth the removal of the DRM.
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What? Make a physical backup? Why, they'll expect me to read instructions, next! It's just the man trying to keep me down.
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Re:so? (Score:4, Insightful)
But pinning loyalty to a specific country instead of to the ideals that country claims to uphold only means that when the country ends up in the hands of people who are less idealistic, your loyalty will be abused.
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That's true but it is from
"It essentially shows that:
* among people who are looking to buy new mp3 players 58% own ipods.
Wrong. One would think that if you planned on stating something as fact in multiple posts that you'd make the effort to understand it first.