OSS_ilation writes "They say beauty is only skin deep, but when it comes to Linux and the free software movement, people like Mark Shuttleworth think looks have an important part to play. On his blog and an article on SearchOpenSource.com, Shuttleworth and a slew of open source end users say that the look and feel of open source is also a matter of wider acceptance among enterprise players who are used to Windows, yet crave Mac OS X and the functionality of Linux. 'If we want the world to embrace free software, we have to make it beautiful,' Shuttleworth said. "We have to make it gorgeous. We have to make it easy on the eye. We have to make it take your friend's breath away.' With the early success of Novell SUSE Linux Enterprise Desktop 10, Shuttleworth and company may be onto something."