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Hell.com Domain Name Up For Sale 188

Posted by Zonk
from the site-to-feature-snowball-sales dept.
Carl Bialik from WSJ writes "Internet domain name Hell.com is going up for sale, with bids of over $1 million expected, the Wall Street Journal reports. From the article: 'Sex.com sold for about $12 million earlier this year and Diamond.com changed hands for $7.5 million. The big-money domain-name sales echo an earlier boom, when Business.com fetched $7.5 million in 1999. Today's live auction of 300 names, by Seevast Corp.'s Moniker unit, includes more than a handful it predicts will generate bids of more than $1 million, including Iran.com, Auction.com and Elections.com. Now someone who buys Hell.com "has the opportunity to redefine what hell means, at least on the Internet," says Monte Cahn, Moniker chief executive.'"
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Hell.com Domain Name Up For Sale

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  • by zxnos (813588) <zxnoss@gmail.com> on Friday October 27, 2006 @11:48AM (#16610756)
    ...hell.com used to be the weirdest site. strange stuff there and fun to search around. now it is a bit dull. ....what is going to happen to all of those who purchased lifetime @hell.com emails?
  • by Tweekster (949766) on Friday October 27, 2006 @11:50AM (#16610772)
    They should have put up a page about the horrors of diamonds and how they are obtained.

    DeBeers would have quickly wrote a MUCH larger check.
  • 666.666.666.666 ?

    (and yes I know it's not possible under base 16. but we are talking about the supernatural aren't we?)
    • 10.100.110.10, perhaps...
    • by bigattichouse (527527) on Friday October 27, 2006 @12:22PM (#16611300) Homepage
      Silly.. hell is a class C with 255 layers:

      6.6.6.0 is the gateway to hell.
      • Re: (Score:3, Funny)

        by Anonymous Coward
        It appears the US Army is one step ahead of you:

        # whois -h whois.arin.net 6.6.6.0

        OrgName: DoD Network Information Center
        OrgID: DNIC
        Address: 3990 E. Broad Street
        City: Columbus
        StateProv: OH
        PostalCode: 43218
        Country: US

        NetRange: 6.0.0.0 - 6.255.255.255
        CIDR: 6.0.0.0/8
        NetName: YUMA-NET
        NetHandle: NET-6-0-0-0-1
        Parent:
        NetType: Direct Allocation
        NameServer: NS01.ARMY.MIL
        NameServer: NS02.ARMY.MIL
        NameServer: NS03.ARMY.MIL
        Comment: Army Information Systems Center
        Comment: U.S. Army
      • 6.6.6.0 is the gateway to hell.

        Given that the 6.x.x.x class-A address space is reserved for the Army Information Systems Center, you may be closer than you think...

      • by MrNougat (927651)
        And 6.6.6.255 is the loudspeaker on the pole in the middle of hell.
    • by Ford Prefect (8777) on Friday October 27, 2006 @12:26PM (#16611342) Homepage
      216.216.216.216 would be a more sensible hellish IP address - 6*6*6 and all that.

      More appropriately, it actually appears to exist - it's owned by a 'New Edge Networks' based in Vancouver, WA, USA. The machine of the beast has an ISP!
  • Welcome to Hell [hell.com] on Earth 2006.
    • by jZnat (793348) *
      I knew Hell would butcher HTML standards!
    • View the source, it's Java, not flash....
    • by rtb61 (674572)
      Of course the real hell will be when the continuing abuse of the so called international domains forces the balkanisation and mirroring of those domains independantly within each country.

      Could you imagine the fun of those who paid millions for the name, only to have to rebid for it in each country that maintains it's own .com .net etc. domains, mirroring or redirecting calls as they deem appropriate ;-).

      There is nothing stopping the large ISP's from doing the same thing and redirecting all generic domai

  • Now someone who buys Hell.com "has the opportunity to redefine what hell means, at least on the Internet," says Monte Cahn, Moniker chief executive.

    So, we can just think of the new owvers as AOL twelve years later ...

  • my prediction.. (Score:2, Flamebait)

    by tont0r (868535)
    Some political party will buy it and put their opponents all over it.
  • Anyone want to chip in and buy this? Just think of all the money we could make selling hell.com subdomains!
  • just to have the e-mail address satan@hell.com

    (this is creepy, 'Sympathy for the devil' by the Rolling Stones happens to be playing on my winamp right now)
    • just to have the e-mail address satan@hell.com
      A guy I know online used to use Satan@Hell.org, and had to change it because a bunch of spammers were using it as their supposed from address. I expect much the same would happen with Hell.com.
    • just to have the e-mail address satan@hell.com

      ... but everybody knows that the real hell is a .mil domain...

  • how someone who buys Hell.com "has the opportunity to redefine what hell means, at least on the Internet..."
    I think that goatse and tubgirl have locked up the definition of hell on the internet.

    Then again, from what I've heard, myspace is becoming a strong competitor.
    • At least goatse and tubgirl are less hellish after you've already seen them once or twice. Myspace, on the other hand, has millions of users without a single remedial HTML class between them, and more join up every day to push the boundaries of sparkly "Thanks for the Add" gifs, bright-pink-on-bright-yellow stylesheets, and embedded Fall out Boy songs just that much further.
      • by Bassman59 (519820)
        and embedded Fall out Boy songs just that much further.
        That's the definition of hell right there.
  • The internet is filled with Murder, Sex and violence and Myspace to begin with.

      Kinda hard to redefine isn't
  • by Stanistani (808333) on Friday October 27, 2006 @11:56AM (#16610880) Homepage Journal
    Hell as defined on the Internet:
    An all-Flash site.
    • by dptalia (804960)
      I hate to confess it, but I actually visit an all flash site daily! And yes it sucks. But I have a polar heart rate monitor that uploads to the web, and the only way to access the data is through their all flash site.
      • Re: (Score:3, Funny)

        by micromoog (206608)
        I hate to confess it, but I actually visit an all flash site daily! And yes it sucks. But I have a polar heart rate monitor that uploads to the web, and the only way to access the data is through their all flash site.

        You support an all-flash site merely for some heart-monitor something or other? Do Web standards mean nothing to you?!

        • yeah, I modded you down in the process you modding you funny. My bad. First time that's happened to me. yes, this is OT.
        • by dptalia (804960)
          Like every consumer the world over - I'm willing to drop all my hard earned principles if it benefits me!
  • by Anonymous Coward
    Will we be able to buy a ferrari cake on this site?
  • We could all chip in and buy it, just to have it redirect to microsoft.com, but they'd probably just sell even more software from the publicity.
  • It's aitcheedoublehockeysticks.com. Starting bid is.... one BILLION dollars! Mwahahaha ah *cough* *cough* *wheeze*, gotta lay off them smokes...
  • Ten bucks says it's Golden Palace. They'll do anything for publicity.
    • by Speare (84249)
      Funny you put a wager on the concept that Golden Palace Casinos would ante up for the domain publicity. Speaking of which, are we going to see less Golden Palace marketing crud now that the USA is reigning in all online gambling activities?
  • by twifosp (532320) on Friday October 27, 2006 @12:06PM (#16611034)
    In the age of search engines like google, what good do top level domain names really do? If you want to know about hell, you don't type in hell.com you go to google and type in hell. If you want to buy diamonds, you don't go to diamond.com, you search for local dealers, prices,and quality buying guides.


    Why pay 1 million dollars for hell.com when you could spend a fraction of that researching proper google indexing or hiring someone to do it for you.


    Sure there is a share of goth kids who sit around and rue their surroundings who get on the internet and type hell.com and killme.com and ihatemybrother.com but whatever... who cares about emo?

    • Anyone that owns stock in Hot Topic
    • by Barondude (245739) on Friday October 27, 2006 @12:19PM (#16611250)
      Owning the domain name that matches your search keyword ranks you higher in search engines. That is why domain names still matter
      • by loconet (415875)
        Not to mention it is a lot "cooler" to have your website name on advertising (tv, radio, posters, etc) as hell.com instead of someplace.com/below/earth/~hell. Additionally, an organization (if that is what they'll use it for), will automatically have its website's domain associated in the minds of people as orgname.com.
    • by Speare (84249)

      As the owner of the world-famous leading branded HELLO.COM site, which is a world leader in friendly touchy-feely family photograph sharing, I must inform you that we find your site, "HELL.COM" is illegally infringing on our established trademark. Your site bears a confusingly-similar mark which could tarnish our reputation and dilute our market standing in the public mindshare.

      You are hereby ordered to relinquish your domain registration and terminate all marketing which bears the infringing HELL.COM ma

      • by Yvan256 (722131)
        As the owner of the world-famous leading branded JELLO.COM site, which is a world leader in gelatinous desserts, I must inform you that we find your site, "HELLO.COM" is illegally infringing on our established trademark. Your site bears a confusingly-similar mark which could tarnish our reputation and dilute our market standing in the public mindshare.

        You are hereby ordered to relinquish your domain registration and terminate all marketing which bears the infringing HELLO.COM mark, or any other mark which c
    • Re: (Score:2, Informative)

      by robdavy (850571)
      If you're marketing offline, you do (and always will) need a good domain name.

      People do still market websites offine you know..
  • by Azathfeld (725855) on Friday October 27, 2006 @12:09PM (#16611094)
    Good luck with the domain squatting suit against Lucifer himself.

    I mean, who do you think has all the lawyers?
  • Either if you see it as hell.net or as hell.NET, it's just so much spookier than hell dot com.
  • means.... (Score:3, Insightful)

    by Himring (646324) on Friday October 27, 2006 @12:17PM (#16611200) Homepage Journal
    has the opportunity to redefine what hell means, at least on the Internet

    women?

  • Imagine what kind of cooling system you would need. You think a Slashdotting melts servers? Just wait. Then again, I never thought I'd see a useful 4-letter domain name again, so maybe it's actually cold there now. OK. didn't have time to read all the replies. Hope I'm not being redundant.

  • Seriously. hell.com isn't NEARLY as valuable as a business.com or sex.com. What's the real appeal? My guess is it'll fetch maybe $75k
    • by oahazmatt (868057)
      It's because it's a neat, short, common word for a TLD. Those are hard to come by.

      And at this rate, I think in 2076 people will be bidding on wouldyoulikeasandwich.org.
  • by Bryansix (761547) on Friday October 27, 2006 @12:25PM (#16611326) Homepage
    I would put up a website mocking AOL.
  • business.com, sales.com, hell.com, ...etc

    These are novelties. In the age of google domain names are pointless.

    Tom
  • Gee, I wonder, how much I could get for my domain... Maybe all those legions with their lives destroyed by write-only Perl code could bid some high $$ for it...

    Robert
  • by sethstorm (512897) * on Friday October 27, 2006 @12:30PM (#16611418) Homepage
    ...one's soul?
    • Re: (Score:2, Insightful)

      by Guncrazy (633221)
      One's soul? Sure, it sounds like a high price to pay. But the moment you become willing to sell it, it loses all its value.
  • by Peregr1n (904456) <ian.a.ferguson@gmail.com> on Friday October 27, 2006 @12:38PM (#16611546) Homepage
    I have to say, I have no idea who owns Business.com, Diamond.com and Sex.com or what they do with them (although with the latter example I have a fairly good idea). But if I was looking for diamonds, diamond.com wouldn't be my first port of call - I'd be more likely to search, or go to a known brand name retailer online.

    So unless somebody wants to brand their own business hell.com and spend mega-bucks promoting it, it all seems a bit pointless. After all, eBay does fine without being called auction.com; Google does fine without being called search.com. In fact, it could be argued, they do BETTER - decent, unique brand names stick in consumer's minds far better than relying on a recycled word.

    I'm sure hell.com will sell for a fair bit - but it will only be effective as a one-off marketing ploy (hey! Look! So-and-so casino has bought hell.com), no long term value in it.
    • by Khomar (529552)
      I'm sure hell.com will sell for a fair bit - but it will only be effective as a one-off marketing ploy (hey! Look! So-and-so casino has bought hell.com), no long term value in it.

      Although I doubt they could afford it, Hell, Michigan [hell2u.com] might just be interested in this one. :-)

    • by evilviper (135110)

      But if I was looking for diamonds, diamond.com wouldn't be my first port of call - I'd be more likely to search, or go to a known brand name retailer online.

      When you search for "diamonds" on Google, what do you think is going to be one of the first results? More importantly, if you see the first couple are http://www.geocities.com/diamonds [geocities.com] , and the third is http://www.diamonds.com/ [diamonds.com] , which result do you think you'd follow?

      In fact, it could be argued, they do BETTER - decent, unique brand names stick in co

  • Hell is other domains.
  • Funny , seeing the headline I thought the price might be YOUR IMMORTAL SOUL, cheques addressed to Beelzebub, but having read the article, $1m seems quite reasonable :)
  • WSJ is behind the times. The Register scooped them [theregister.co.uk] by over 1/2 a decade. Anyway, I guess my point is that Hell.com has been for sale for a long time and no one is biting. The domains WSJ cites obviously have earning power. Hell.com is a black sheep. It has no obvious lucrative ties, unlike sex.com or business.com. Granted, Hell.com might make a nice porn domain, I can't think of much else it could do. I'd hate to see Hell.com turn into some crappy site after all the time I spent looking at the variou

  • by ehaggis (879721) on Friday October 27, 2006 @01:00PM (#16611946) Homepage Journal
    I may have to settle for heck.com.
  • by BeeBeard (999187) on Friday October 27, 2006 @01:00PM (#16611954)
    I innocently went to the sex.com web site mentioned in the article and I was SHOCKED at what I found. I am almost embarrassed to tell you this, but I will because I know that you too will share my outrage: There were...scantily clad women prominently featured EVERYWHERE on the web site! Every time I clicked a link, more images of barely clothed females, cavorting around could be seen on my computer screen!

    You read correctly. Apparently, the Inter Net is being appropriated by these rascals and is being used to transmit filthy images of unclothed women!

    After making this alarming discovery, I spent the next 4 1/2 hours double-checking my findings by clicking the "Black", "Fetish", "Anal", and "Black Anal Fetish" links on the left portion of the computer screen. I found it necessary to do this repeatedly and vigorously until I finally grew tired, and I anticipate needing to continue on with the double-checking tomorrow.

    I estimate that this double-checking process could take upwards of the next 7 months, after which I intend to write an angry letter to the Web Masters of Slash.dot.com and the Wall Street Journal. However, most of my angry missives will be directed to the people behind this horrible, deviant web site, and I will demand that they direct me to other, similar web sites so that I may carry on my investigation.

    Yours in Christ,

    Beebeard
  • Either that, or the main site for Windows Genuine Disadvantage.
  • Sounds like a great domain to forward to whitehouse.gov. I mean "hell" because of who lives there and ".com" because its clearly a commercial enterprise today...
  • I'm confused, I thought Pat Benatar said that Hell is for Children [lyricsstyle.com]?

    [Sigh, I am so old...]

  • Someone asked me if jwz.org was for sale the other day, and I said "sure!" but they seemed to think that ten million was too high. They didn't even make a counter-offer, though; I probably would have gone as low as a million. What, don't people haggle any more?
  • What is the point of buying one of these high dollar domain names? Sure, sex.com is probably lucrative, but diamond.com? If I want to buy a diamond I'm going to go to a jewlery story website (or walmart) not diamond.com. There's no branding associated with it. It's not any better than any other name unless someone promotes it. Any jewler that wants to sell jewelry would be better off to spend the millions on a marketing campaign and get their domain associated with high quality gems.
  • Microsoft knows what Internet Hell really is - and they intend to sell it to you.

  • I really wanted to buy the domain, but didn't know how the hell I'd afford it :(
  • It would be nice if they'd have made a nice link to Moniker's website, instead of making me google for it.

    Oh, blatant plug - microwave.com could be yours, at the right time, for the right money.
  • At least not for the minimum of $2.3 million.
  • by Rupert (28001)
    hell.co.nz [hell.co.nz]

    I don't know if they have international expansion plans.

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