Companies Continue to Get a Second Life 81
PreacherTom writes "Reuters and CNET aren't the only players staking online claims in the virtual world of Second Life. Yesterday, Wired magazine opened their 1-acre digitized headquarters, complete with neon-pink sliding doors and a nouveau 50 person conference room. Businessweek takes a look at the new virtual offerings from Adidas, Toyota, Lego, and even Major League Baseball in their pictoral spread. 'We are this canvas that allows companies to do what they want to do in Second Life,' says David Fleck, Linden's vice-president of marketing. 'It mimics real life much more accurately.'"
Third Life (Score:5, Funny)
Third life, as it will be called, will be paid for with second life currency. Your characters use SL computers to connect to it, which then runs in a nearly full-screen window within second life (other people who don't play third life can even watch over your shoulder and stuff).