Ubi Says Wii Will Beat EA 61
Next Generation is reporting on comments from Ubisoft, indicating that they are heavily relying on the Wii to fend off advances from business adversary Electronic Arts. From the article: "Ubisoft vowed to stay independent [after EA made inroads to a buyout], and it plans to keep it that way. 'Our goal is not to sell to EA but to beat EA,' said Laurent Detoc (pictured), president of Ubisoft North America in a Reuters interview this week. He hopes that an early adoption of the Wii platform will help push Ubisoft up from the fifth largest independent publisher in North America to the fourth. Worldwide, the company is ranked fourth, although that excludes Japan."
Re:Oh God. (Score:3, Interesting)
How do you figure?
All they do is produce what sells, and what sells is not always "the best game" but the game that young adults and parents of young children will buy because they recognize the brand perceive a history of quality or at least consistency, that is not to say they didn't leave you or I behind for a different group of consumers. The fact is that any successful business finds and adapts to a group of consumers that are willing to pay for the products they produce. If no one liked EA games then on one would buy them, and the "problem" would solve itself, but people do buy them so they make more of the same types of products.
We need to support game developers who make the games we like to play (by support I mean buy products from), not sit here and idly complain about EA.