The Core Gamer a Myth? 83
Next Generation explores the possibility that the 18 to 34 year old 'hardcore' male gamer, a coveted demographic, may not actually exist. Research from the NPD Group indicates that most 'heavy use' gamers are younger, between six and 17. From the article: "Frazier explained ... 'The segments were determined by examining player behavior, rather than defining segments demographically. While it's easy to talk about the 18 to 34 core gamer, it's not necessarily accurate. The industry has been in need of much more nuanced information that can be used both when developing and marketing content. In all, 10 behavioral attributes were used to determine the segments, and they fall into four primary areas: ownership of systems, use of systems, frequency of use, and purchase behavior. Segments emerged by minimizing differences within clusters and maximizing differences between the clusters." Is this yet another sign of the 'greying gamer' phenomenon, or simply evidence indicating the marketers have had it wrong all along?
What? (Score:5, Insightful)
Saying it doesn't exist at all is akin to saying that no 10-15 year olds are interested in programming. I'm sure there are some, but the demographic isn't deemed important enough to cater to most of the time.
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You'd think with recent advances in gaming tech they'd be able to get more accurate results. For instance I have an Xbox 360 and an Xbox Live account (as do most Xbox 360 owners) They know my gender, how old I am, where I live, and what my income is... they also know what games I play and how often I play them... and this data is 100% accurate (considering my personal info is tied to my credit card, and the machine tracks my gaming habits). So
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Actually I'm not entirely sure if they know stuff like my income, I've had an Xbox Live a
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And just how many Xbox Live accounts do you think are purchased for the under-18 crowd with the credit cards of adoring parents?
Oh well; so much for the idea of statistically-accurate age verification of players via credit cards.
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Because if they actually used that info for anything like that, the Slashdot headline would be in YR
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18-34 is (imo) the wrong age range. When looking at heavy gaming they need to look at college age (18-24) and filter out the age most people become working professionals (24-34).
I know from my experience (which is not a very sound statistical tool) my play time dropped significantly around the same time the paychecks started rolling in. Skipping class/study to play games is not the same as skipping work to play games (pe
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bah, who am I kidding, this is Slashdot!
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I spend much more time gaming now that I'm in the "real world". Then again, I also worked my way through school.
On the whole, though I think you're right....the 18-24 segment is very different than the 25-34 segment. Maybe marketing folks will figure that out when the ps3 flops.
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Now that I'm working, I play maybe 1-1.5 hours a night. Game time got cut by at least half or more after college. Due in part from the work hours, and the rest due to commute time since I'm not at college where everything and everyone is nearby.
Even reaching college changed my playtime though. My highschool was
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World of Warcraft seems to generate the hardcore gamers in the age range they say, if only based on the sheer amount of time I've seen some players spend leveling up, gaining new talents, rare items etc.
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The market that caterers for kids up-to 16 has to realise that most kids don't earn any money and rely on their parents, so buying an expensive gaming machine (think Xbox 360 and PS3) for the child is not appropriate. I think many parents will look at bu
A/S/L? (Score:2)
Is this yet another sign of the 'greying gamer' phenomenon, or simply evidence indicating the marketers have had it wrong all along?
Probably the latter. Figuring out the age of gamers (the real age, not the "im 11" you get in chat) is about as easy as finding out if high school students are honest when taking a survey asking what illegal substances they've used.
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Something tells me your nephews have a bed time earlier then midnight... I might not game all the time but when I'm into a game I can easily go from when I get home from work (~5:30) to when I go to bed (~12:30) with a short break for dinner. That's not to s
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Indeed. When I was much younger, it was only natural for me to have significantly more free time for gaming. I didn't have a career, a house, or a girlfriend, and being under 18 meant that opportunities to pursue certain hobbies or entertainment that took me far from home were at their minimum. It was at that time that the appeal of my games was undeniable.
Now in my 30s, gaming is pursued when there's nothing more compelling on the agenda, which means that though I've owned Devil May Cry 3 for well over
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Re:A/S/L? (Score:5, Interesting)
Probably the latter.
I'd say it's more likely a little bit of both.
I am one of these "greying gamers" you're always reading about. I grew up with the Atari 2600 (my cousins had it) and my first console was the Mattel Intellivision. I went for a period in the 1980's and 1990's where I was totally hardcore, and owned all the current systems and just had to buy all the latest games as soon as they came out. (Well, not *all* of them, but all the big ones.) I was at that age where you basically just give in to peer pressure, and I wanted to be able to talk about all these games with my friends in high school and even the first part of college. Then, when I got a job, I suddenly found myself flush with all this cash I never had before.
I even eventually got nostalgic and built up a pretty sizable game collection (link from my link at the top here). This is still sort of a hobby.
But then, reality started to sink in. Once you get married and buy a house, everything changes. If and when I have kids (and we're already at the age where we seriously need to decide one way or another pretty quick), I can't imagine ever having time to play games. Even just managing my household, doing various gardening chores and repairs on weekends, I haven't had time to even hook up a system since we moved 6 months ago. I do play with my DS on the commute in to work, but I haven't actually bought a game in 3-4 months for any system.
I think my life is pretty typical of middle class people. I was a hardcore gamer, but then I got older. Life catches up with you.
So I think there are hardcore gamers, but most of them probably do eventually grow up. I don't think gaming is something you "grow out of" as much as it's just something you lose time for. And once you're sort of outside that hardcore community, you start to look a lot more critically at the games and genres that everybody else is going so nuts over, and I, for one, have realized that I just don't have a lot of interest in many of the popular titles right now. From what I've seen, this isn't really unusual.
As for the age cutoff, I think 17 is a little too young. When I was in college, I probably had more friends than ever into video games. We even had semi-organized NHL Hockey tournaments in my dorm. So I do think there definitely are 18-34 year old hardcore gamers, but there are probably a lot more closer to 18 than 34. (I'm 34 right now.) But it wouldn't surprise me if there have always been *more* 6-17 year olds that are hardcore gamers, just because a lot of people probably start to drop off in their gaming as they get up closer to the top range of the 18-34 demographic.
Gaming is not ALL they do... (Score:2)
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Aaar! Mackin WITH Cheese (Score:2)
I find as I get older (Score:4, Insightful)
It seems to me that the "core group" they are referring to do exist and in my experience play many more hours per day, with some playing the whole weekends away. They exhibit classic signs of addiction like only associating with people who play the game on a daily basis and hiding the "playing of the game" from family and friends who do not partake in it.
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Um, maybe they don't want to associate with their family, or so-called friends that call their hobbies "addictions." I know that I'm anti-social and really
Re:I find as I get older (Score:4, Insightful)
Until then, you make great fodder for studies and research grants for psychology students.
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Heh, I wish I had mod points right now. Not sure whether it'd be funny or insightful though. :/
That's one of the big problems with society today: The expectation to conform. It's like they (whoever "they" are) expect everyone to act identically, in their music tastes, purchasing habits, lifestyle... It's absolutely ridiculous.
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The core gamer (Score:2)
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Sure, early adapters and this sort of core market is important if you're selling something that the mainstream could conceivably want. For example, early adopters may indeed like a new brand of soda, but if I never drink soda to begin with it's unlikely that capturing this demographic will manage to capture my dollars.
Wrong all along (Score:1)
This can be filed under the "duh!" category..
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The magic number is closer to nine or ten hours. There's no way you're going to spend 14 hours playing games unless you're in deep, deep immersion mode. Nine or ten is closer to the average weekend mark. The day goes as follows:
Get up at around 12-1pm. Spend about 40 minutes eating throught the day. An hour perhaps watching a DVD/TV/Reading (yes r
The real core group (Score:4, Insightful)
The other big group is parents, buying games for their 6-16 year old kids.
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As a result I have come to prefer a 10-hour-long game to a 40-hour-long one if they both have the same amount of story and/or variety. The 40-hour games are typically 5 hours of new material and 35 hours of repetitive combat to slog through to get to the good stuff.
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Perhaps, but you play games for a living. Give me a 10-20 hour game over a 100 hour monstrosity, these days, though I wish I had more time.
the core gamer (Score:4, Insightful)
real life drags core gamers (like myself) down to the level of casual gamer.
so, i suppose that would make the core gamer 13-22 or so.
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In high school, I was either busy with extra classes on weekends, homework, piano practice, etc.
College was much crazier. Besides classes, I was working 15-20 hours a week (and no, the jobs weren't normally conducive to studying.) I was also heavily involved with a club as well.
Ye
Re:the core gamer (Score:5, Insightful)
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Worthless article? (Score:1)
It at least exists a little (Score:2)
I, and most of my male co-workers, would all decompress by playing videogames; usually for hours. If you worked a retail night shift and your job depended on keeping an hour sales average up (at The Sharper Image you have to sell an average of $100/hour each month) you can't
Uh, what?! (Score:4, Funny)
So age was determined based on behavior? Can someone think of any flaws with this, or did I misunderstand something?
Mario is smiling (Score:5, Informative)
Gaming is expensive and time consuming (Score:2, Insightful)
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The ideal answer in this case is to find something you can do for a living that you can enjoy, or at least tolerate.
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I find that younger people (mid to la
18-34 is dumb (Score:2)
High school to college to graduation to getting a job to getting married soon. And I'll likely end up with some kids before 34. I can't imagine that my habits and tastes in regards to video games are usefully similar to those of an average 18 year old or 34 year old.
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No wonder! (Score:2)
I'm in the "core" group, I believe I exist? (Score:1)
I've got just under 80 PS2 games.
Every month I average the purchase of 1 PS2 game and 2-3 PC games.
I also enjoy getting out, have the girlfriend, and don't spend all my time inside.
Which also means I haven't actually played all the games I own, but I'm still a collector.
Oh yeah, and I own a PSP, DS Lite, X-Box (only found 2 games I liked on it - Strategy and RPG is my taste).
And yes, that means if I'll buy a system just to play two games, you can bet I'll be getting a
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I'm 29, I consider myself in that group.
I turned 29 three weeks ago.
I've got just under 80 PS2 games.
I'd say I have just over 80. Plus about 50 Xbox games, half that many Gamecube games, and
Every month I average the purchase of 1 PS2 game and 2-3 PC games.
Sounds about right, bu
Greying gamer? (Score:1)
I don't understand where this comment comes from. The alleged "core gamer" demographic was stated to be 18--34, which includes most of us that started gaming 20--30 years ago (though obviously not all), and what the article is trying to say is that the "core gamer" (what they call "heavy gamers") are more closely clustered around 6--17 years-of-age (45% of "heavy gamers" fal
Apples and Oranges (Score:5, Interesting)
The NPD study is weighted heavily by -use-.
Is anyone surprised that K-12 kids have more spare time and fewer entertainment alternatives than college students and young professionals?
Of course the Core gamer is a myth! (Score:2, Funny)
Grandma's Boy (Score:4, Funny)
it'll all change soon (Score:2, Funny)
Look on T.V. Notice anything lately? You see all those T.V. anchors with grey hair? What about Taylor Hicks from American Idol? Get it? The boomers are getting older, and unfortunately are still the biggest demographic in the U.S.
In addition, MMOs are getting better and better, and bandwidth is increasing. Add in a bunch of retirees who have absolutely *nothing* to
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Seriously, when I was younger I looked at my relatives and thought "life ends at retirement". Gaming completely changed my mind, though it's still a shame that I'll have to work until my Soul Calibur reflexes are long gone.
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Or perhaps they'll switch to those hospital thin client web browser thingies I've seen lately.
I would say that it exists... (Score:1)
Gamer Categories... (Score:3, Insightful)
But if we re-name the groups to better describe who they are, the results aren't too surprising.
1) 14-20 year old guys. The only people who can easily fit into the first group are those with large disposable time and incomes, so naturally, this will be skewed towards those in high school. But, at one gender and only a few years of the analysis window, it's not surprising that they are only a few percent of all the gamers overall.
2) Fanboys. They can come in any age, but "avid" console players still need lots of time, so again, the skew towards high school, but not as much so as the "heavy" gamers. Also, the fact that many people mature in college and may lose their fanboyism also drives the skew towards younger kids.
3) Average Joe Consumer. This is the one to blame for all the sports game rehashes, boring sequels, movie tie-ins, and cartoon show tie-ins. Only buys based on what is popular and/or advertised. The article didn't giva a full breakdown as to how many people were in this group, but I'm willing to bet its the second largest behind the casual/non gamers. Of all the demographics this is the one I really wish would go away, because most game publishers ARE aware of this large market, and hence they push more and more mediocre games every year to appeal to the lowest common denominator.
4) Commuters. Either the young children who need something to do in the car while mom drives them all over suburbia, or those who take public transportation to and from work. Portable games are there primarily to alleviate boredom when you can't be home playing games. SO, with more gamers actually getting jobs as they grow up, many will shift from consoles to portables. Hence the surprisingly older ages of those who like portables.
5) People with lives. Gamers who like to play, but don't always have the time or money. Not much was said about this group in the article, so I can't say much here.
6) Non-gamers. They know what games are beacuse they live with gamers or know gamers, but they don't really have an interest. Big market, but good luck cracking it.
Anyway, the bottom line is that this isn't really news to anybody who actually watches what is going on in gaming. It is nice to see that the gaming culture as a whole is getting some consideration though. Of course it still doesn't fix the fact that no matter what category each of us falls into, the others will always be the ones to blame anytime the industry starts to falter or stagnate.
Maybe they need to rethink their demographics (Score:2)
There's the teenage gamer, who will probably spend more money than the kid, spend more time playing games, and explore the social aspect of gaming more. This makes an ideal demographic for in-game ads.
There's the college gamer, who you might as well not bother targeting since he's going to pirate all his games anyway.
Of those, you've got a few subgroups:
The casual gamer who just plays a few games on his PS2.
The social gamer
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Small developers? (Score:2)
Can small developers reach this demographic? Would a game designed for set-top PCs be a viable product, or is the number of video gaming machines without a lockout chip connected to a television set negligible?
Unfortunately, as I understand it, most mobile device
Hard core Old Gamer (Score:1)
the ages will sway (Score:2)
I dont reall
i'm (Score:2)
I have many friends in the same age bracket who are about as "hard core" as I am.
When i wasn't employeed the hours played were more along 40+ a week.
I also have kids and a wife.
So I am the demographic for the hardcore gamer (maybe not the typical slashdot geek tho).
Now that my kids are getting older (10,11 and 15) we can play games on our lan which is helping to increa