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EA Signs Deal with Massive and IGA 52

Posted by Zonk from the it's-for-realisim dept.
GameDailyBiz reports on EA's deal with two in-game ad companies. They've announced a partnership with Massive, Inc. and IGA Worldwide to incorporate dynamic advertising into some of their most popular games. From the article: "The first title to utilize Massive's dynamic in-game advertising will be the upcoming Need for Speed Carbon. Gamers 'will see both static and dynamic brand presence integrated into the game environments, across the platforms and across the geographies where they play' ... The DICE developed Battlefield 2142 will be the initial title to incorporate IGA's dynamic advertising. Following Battlefield, 'at least two additional EA titles' will be integrated into IGA's network through the course of the deal."
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EA Signs Deal with Massive and IGA More

EA Signs Deal with Massive and IGA

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  • Well there goes the neighborhood... (Score:3, Interesting)

    by heartless_ ( 923947 ) on Thursday August 31, 2006 @02:47PM (#16017853) Homepage
    I was worried about Warhammer Online when Mythic was bought out by EA. I was worried about BF 2142 when the hacks started showing up in beta after a couple days. I am now terrified for both games because in-game advertising can ruin games. Not to mention if I am running a server for BF 2142 you better damn well believe I want my fair share of the profits from EA's advertising. This is going to be a mess and I can only hope it stays out of Warhammer Online.

  • This has been said before... (Score:4, Interesting)

    by paladinwannabe2 ( 889776 ) on Thursday August 31, 2006 @02:59PM (#16017943)
    Obviously some games will support Dynamic Advertising better than others. Even the Article talks about doing this for sports simulations- racing, basketball, etc.- where such a thing would fit in. I am worried about this advertising in Battlefield 2142- It might be really disturbing to see XBox ads in advanced battlefields. Of course, with some humor it might be good-

    Get the New HBox! Fully supports the latest HD-Holofield Technology!
    Drink Pepsi- Official Drink of the Alpha Centauri Reasearch Station!
    McDonalds- Proud Sponsor of the 2142 Olympic Games!
  • They have already done it.

    Didn't you see the halftime brought to you by Pontiac where they have a car skid across the center field logo in NCAA football? Part of me died every time I saw that.

    I can't remember what year that was in though.

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