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Game Developers Missing Their Target? 184

Posted by ScuttleMonkey
from the varying-levels-of-addiction dept.
wh0pper writes "Digital Trends is reporting that a recent survey finds that there aren't just 2 gamer markets, but instead a whopping 6. What does this mean? It means that game developers and publishers are ignoring a large portion of the gaming market by focusing on the traditional two segments: casual gamers and hardcore gamers. The 4 other game markets they identified are Social Gamers, Leisure Gamers, Dormant Gamers, Incidental Gamers. If you are wondering what those categories mean, the article gives descriptions of what each segment is. A surprising result from the survey is the importance of social gaming; video games are often considered a solitary activity, but Parks Associates' findings indicate a significant portion of the market views gaming as a social activity."
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Game Developers Missing Their Target?

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  • Re:Splitting hairs (Score:2, Informative)

    by Anonymous Coward on Wednesday August 30, 2006 @06:58PM (#16011620)
    There is no difference, looks like the editor mistakenly used 'leisure' instead of 'occasional'. In any case, the analysis is somewhat misleading. How do you market specifically to social gamers? By definition they're mostly looking for interaction with other players, not the game environment per se. They'll go play what everyone else plays. Dormant gamers will likely want to play the same things as powergamers, they'll just have less time to do so. In any case, the design and marketing budget will continue to go to those making products for the demographic that spends the most - the powergamers.
  • by amuro98 (461673) on Wednesday August 30, 2006 @07:01PM (#16011657)
    I know a few people (mainly women, oddly) who don't like playing games, but will sit and watch others play. I think this is partially due to the stories in the game, or just wanting to cheer their S.O. on.

    I also know others who were in long distance relationships and would schedule to watch something on TV while on the phone (or IM) as a sort of virtual date. If it worked for TV, why not web-surfing, or even gaming? You could go "shopping" with your IM-buddy, for instance, or meet up in WoW or something.

    And back in the days when I MUD'ed, I knew a lot of players who were just there for the social aspect. They weren't there to do quests or kill monsters, and would just hang out in the pubs to chat with other characters as they passed through.

    I doubt that's what the article was refering to as a "social gamer" though.

"Any excuse will serve a tyrant." -- Aesop

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