TiVo to Measure Ad-Skipping

jaredmauch writes "USA Today is reporting that TiVo will measure how many users skip ads of roughly 20k random users. This follows Nielsen Ratings service providing individual commercial ratings. Overall this is expected to reduce the cost of advertisements on television and perhaps make them more on-topic? I'd consider providing feedback (thumbs-up/down) to ads if it'd make those that are no longer relevant to me go away." I'm kinda surprised they don't have this data already. I mean, weren't they able to track the Super Bowl wardrobe malfunction a few years ago?

counting how many skip ads

[thrillseeker]

I hope they use a doubleint.

Oh boy.

[respyre]

So it looks like more beer commercials, and / or scantily clad women in our future. ... I, for one, welcome our chauvinistic, alcohol-swilling, dynamically delivered advertisement overlords.

Re:counting how many skip ads

[digitaldc]

I hope they use a doubleint.

Correct, the Doublemint twins are one of the only reasons ads are worth watching.

Re:Oh boy.

[andrewman327]

Well I for one welcome the scantily clad women.

Re:counting how many skip ads

['nother poster]

You like those two guys in the Dockers and cardigans? Ewww. Oh, you meant the two cute chicks on the bikes they were trying to hook up with. Ok. Gotcha. ;)

Re:Isn't Tivo hardware based spyware ?

[jmelloy]

Sure, if "Would you like TiVo to send anonymized data?" with a yes/no answer is a hack. Prove how l33t you are. Get on that shit.

Re:ReplayTV

[Larry Lightbulb]

HeadOn - apply directly to the forehead. HeadOn - apply directly to the forehead. HeadOn - apply directly to the forehead. (that's as much as the postercomment compression filter would allow me).

Re:hopeful

[evilwraith]

They already make this. It's called SciFi/Comedy Central after 10pm. I've seen the Girls Gone Wild Ultimate Rush commercial roughly 138,562 times in the past month alone. It's almost enough to make you hate slutty women. Almost.

And here is this month's TV bill

[dpilot]

Dear Sir/Maam:

According to our PVR statistics, this month you skipped 4.6 hours of televised advertising. This falls well above the nuisance threshold of 0.5 hours, and deprives our advertising customers of significant value. Accordingly, we feel compelled to refund $14.53 to them for your share of unviewed advertising. We are passing this cost along to you, along with handling, billing, and maintenance fees for a total of $17.00, which will be included in your next cable/satellite bill.

Thank you very much,
Your TV distribution executive

Re:This won't take very long

[Intron]

As the technology evolves you will start getting personally directed ads:

"Hello, Fred Pilfner. Are you bothered by your excessive back hair? Based on her Yahoo! searches, your wife is! Try our new product ...."

Happy now?

Ads aren't informative?

[CellBlock]

What could be more informative than "HeadOn: Apply directly to the forehead! HeadOn: Apply directly to the forehead! HeadOn: Apply directly to the forehead!"

Re:counting how many skip ads

[ToasterofDOOM]

Or Red Stripe. Boo poor spelling. Hooray Beer!