There have been many analyst predictions in the early days of the next-gen consoles, but rarely have they been so direct. DFC Intelligence President David Cole has gone on record saying there's a very real possibility Sony could lose this leg of the race to Microsoft and Nintendo. From the article: "Sony's clear strength is the first factor: brand strength and current market position. The glaring weakness of the PlayStation 3 is price, especially when compared to the competition. However, it is more than just an issue of whether the PlayStation brand strength can justify a premium price. Of course, Sony would like to point to the hardware horsepower and extra features like Blu-ray. The problem is that is only one factor in our forecasting matrix. Furthermore, with the competition having features like Xbox Live and the Nintendo Wii controller, the PS3 may not have that much of an advantage in the elusive 'Wow Factor.'" 1up Editor Sam Kennedy has further musings on this subject, with Next Generation reporting that there may be a problem getting high yields in the PS3 production process.