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A New Search for MySpace 146

garzpacho writes "Businessweek is reporting on MySpace's new strategy. They're going to pit the large engines against each other in a bidding war to provide the popular social networking site with a new search engine. From the article: 'Search is a driver of traffic and advertising revenue for other major Web destinations, but it's a largely untapped source of growth for MySpace and other Fox Interactive Media properties such as online gaming site IGN and sports site Scout. Given MySpace's power, Google, Yahoo!, and MSN are expected to compete fiercely for the right to be the search engine of choice for MySpace and the rest of Fox Interactive. News Corp. won't say how much money it expects to derive from a deal, but industry experts say it could conceivably boost MySpace's annual revenue several times over.'"
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A New Search for MySpace

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  • Although there are millions of active users on Myspace, most are teenagers with little buying power, that are therefore less likely to click on the adverts that gain the search engines revenue. Also, most searches will be for "html help" or "free layouts", not very lucrative markets.
    • How about advertisements for games? It seems that the gaming scene is made up of quite a few teenagers that all have nice consoles, or high end gaming PCs. Hmmm.. no buying power? It also seems that every teenager I see anymore has a cell phone. Hmmmm. I've also seen quite a few teenagers with MP3 players.

      They might not have buying power, but they sure know what they want, and their parents sure have buying power.
    • by geddes ( 533463 ) on Friday June 16, 2006 @10:38AM (#15548640)
      If you think teenagers have little buying power you are crazy. Parents buy so much crap for their kids these days. The First result for 'teen market' in google [clickz.com] says:
      1. Teens (13-19) spend $94.7 billion per year, $3,309 per person.
      2. 37 percent of teens' income comes from parents, the rest from jobs.
      3. Online spending projections show teen expenditures are on the rise:
        o 2003: $1.7 billion
        o 2004: $2.6 billion
        o 2005: $3.6 billion
        o 2006: $4.8 billion

      It's not a small market. When teens get jobs, more often than not what they earn is 100% discretionary, they aren't paying rent or buying their own food. I think it is unfortunate that teen culture is so consumption-driven, but that is the way it is.

      • Agreed

        The people with no discretionary income are the teenager's parents - as I know only to well - and I thought a dog was expensive!

      • Advertisers flock to sites like Myspace for the same reason they advertise on MTV.. any income teens have is by nature discretionary and whatever budget deficits they may encounter are quite often picked up by mom and dad.

        Hence why any site on myspace is covered by at least 8 advertisements.
      • 37 percent of teens' income comes from parents, the rest from jobs
        Kids today, eh?
        When I were a lad we didn't work at all...oh bugger.
      • by bitt3n ( 941736 ) on Friday June 16, 2006 @11:23AM (#15549016)
        more importantly, if you brainwash a kid into buying your deodorant now, they may mindlessly buy it for years and years to come, whereas most older people are already brand loyal, and even if you do brainwash an 80-year-old guy, he might not finish his first stick before he keels over.
      • You are right - without rent and food to pay for many teens today have a completely disposable income. However, many do not have bank accounts or credit cards, thus find it difficult to purchase online without the help of mom and dad. Sure, they may be clicking through the ads, but more times than not they are busy buying the newest clothes from Abercrombie at the local mall. Fact of the matter is if you take all that money that is spent by teens (especially younger teens), most of it is spent in local m
      • Okay, I'm gonna go home and beat my kid now.

    • Okay.

      No.

      Teenage girls drive entire markets. Know American Idol? Brittney Spears? InSync? Backstreet Boys? You think only college aged kids are buying this stuff? No. The music industry is run by teenaged girls, has been since the Beatles / Monkees.

      Ever hear a story of how your co-workers' (or your) girls have like four outfits for everything? Know a girl who works in a shop and says, "Yeah, I spend most of my paycheck right here."

      Many teens are: 1) not set in your was as far as who you will buy from. 2) not responsible enough to think, "Should I save this for a rainy day if possible?" 3) not paying their expenses yet. 4) Capable of moving up to a decent salary within 10 years. 5) More "Herd-Motivated" than most people. (even though most Americans are pretty socialized anyways)

      Those are just the reasons I can think of off the top of my head; companies market like rabid dogs towards teenagers. They just look so tasty as a market.
    • Although there are millions of active users on Myspace, most are teenagers with little buying power, that are therefore less likely to click on the adverts that gain the search engines revenue

      Teens, schmeens. Fox is going after the fat-walleted 40ish pedophiles who are using MySpace like it was their own web-based rolodex. I was recently part of a tech-and-law-enforcement seminar, and was blown away by how easy it was to (a) locate your underage victim of choice, and (b) find out exactly where s/he would
      • Ha! That'd be hilarious if MySpace ads were all targetted to pedophiles. You'd see ads for trenchcoats, fedoras, used work vans, pre-made "Free Puppies" signs, those tiny web-cams, night vision goggles, rope, duct tape, DVD ads for Happiness [imdb.com] and Lolita [imdb.com], etc...

        As Demetri Martin said on the Daily Show (regarding MySpace): On the downside, it's loaded with sexual predators. On the plus side, it's also loaded with sexual prey.
  • alternative (Score:3, Informative)

    by brenddie ( 897982 ) on Friday June 16, 2006 @10:35AM (#15548613)
    Even if google doesnt "win" you can always insite:myspace my searches.
    Thats if they dont hide content from other search engines, if they do then its their loss.
  • by dubmun ( 891874 ) on Friday June 16, 2006 @10:35AM (#15548614) Homepage Journal
    Some advertisers are reluctant to be associated with the freewheeling site, which has concerned some as a potential hunting ground for sexual predators
    Perhaps this will discourage some search engines from working with mySpace as well?
    • by Golias ( 176380 ) on Friday June 16, 2006 @10:53AM (#15548767)
      Some advertisers are reluctant to be associated with the freewheeling site, which has concerned some as a potential hunting ground for sexual predators

      Perhaps this will discourage some search engines from working with mySpace as well?


      Better stay away from the shopping malls too.

      MySpace is no different from anywhere else that teens hang out with minimal supervision. If you are worried that Max Cady might be out there in the shadows, teach your daughters not to be stupid about sex. The "real world" outside is vastly more dangerous for children than any social web network.
      • Re:Sexual Predators (Score:2, Informative)

        by shaneh0 ( 624603 )
        "If you are worried that Max Cady might be out there in the shadows, teach your daughters not to be stupid about sex."

        Right. The staggering number of sexual crimes against women and girls are because the victim is "stupid about sex" This MUST be why 1 in 5 female undergrads are sexually assulted sometime during their 4(+) years at university.
        • Right. The staggering number of sexual crimes against women and girls are because the victim is "stupid about sex" This MUST be why 1 in 5 female undergrads are sexually assulted sometime during their 4(+) years at university.

          The vast majority of those sexual "assults" on campus? They go like this:

          Girl goes to party, has a couple drinks and some fun.
          Scumbag gets girl drunk and/or slips her a roofie.
          Scumbag takes advantage of nearly unconcious girl.
          Girl is too ashamed to report anything to the authorities,
          • If and when some old dude hits on you, arrange a sting operation with local law enforcement.

            I've always wanted to troll those myspace sting operations with sometype of guerilla indie film project. We would find a questionable underage teen. Use our underage troller (a kid under 18... to even make it more funny may even make it a girl too).

            Then the troll kid will pretend to be a 24 year old guy and then hit on the girl and then rush in and then we'd rush in with our camera crew and film the shock on the MSNB
        • You missed the point. The point was, it's not MySpace's fault that teenage girls post their home addresses and that pedophiles look at them. It's the fault of the girls for posting their information and the pedophiles for taking advantage of it. The parent had a very good point that real life is far more dangerous than MySpace, the only difference is that everyone's been taught not to talk to strangers in real life.

          MySpace is the new full-size van with tinted windows and candy inside. The only way it co
        • Right. The staggering number of sexual crimes against women and girls are because the victim is "stupid about sex" This MUST be why 1 in 5 female undergrads are sexually assulted sometime during their 4(+) years at university.

          That's because they (and the person that sexually assaulted them) were undereducated about alcohol use/abuse.
        • Right. The staggering number of sexual crimes against women and girls are because the victim is "stupid about sex" This MUST be why 1 in 5 female undergrads are sexually assulted sometime during their 4(+) years at university... ...by someone they know and met through offline means.

          This stuff isn't new. People are creeps, but they don't need myspace to be so.

          Secondly, these are often people they thought they could trust or even people they are dating.
        • This MUST be why 1 in 5 female undergrads are sexually assulted sometime during their 4(+) years at university.

          A statistic which implies that your average sexual predator is basically harmless in comparison to the people sitting around you in your History 101 class.

  • by ikejam ( 821818 ) on Friday June 16, 2006 @10:36AM (#15548619)
    This could be the begining of a trend where content providers start to demand more share of the monies to be made of the internet - obviously now only second-tier providers with aggregated content/large-scale hosting have the leverage but perhaps in the future....
  • RE (Score:5, Funny)

    by Alex P Keaton in da ( 882660 ) on Friday June 16, 2006 @10:37AM (#15548635) Homepage
    I am going to bid for this contract-
    I have developed a search engine that plays music when you load the homepage, is inaccesable between 6-10 pm due to a lack of bandwidth, reeks of emo-cutter desperation, and has little icons of music notes moving around the whole page so the links are hard to find/click. I am thinking we will be a good fit....
  • by ChowRiit ( 939581 ) on Friday June 16, 2006 @10:38AM (#15548642)
    Maybe companies selling razor blades might be able to find a nice niche?
  • by illtron ( 722358 ) on Friday June 16, 2006 @10:45AM (#15548693) Homepage Journal
    MySpace has got to be an absolute nightmare for any search crawler to dig through. The markup on all the pages is absolutely horrible. Maybe a partnership with Google could help convince them that their pages are built for 1996, not 2006, which is extremely sad for a site that's only been around for two years. Structural markup would make it a lot easier to find the relevant info.
    • by geoffspear ( 692508 ) on Friday June 16, 2006 @10:49AM (#15548730) Homepage
      I'm sure it's a hell of a lot easier for a spider to read and index those pages than it is for an actual human to try to read them. For one thing, a computer program can read text that's the same color as the background picture just fine.
      • Very true. When the revolution comes, MySpace will be a handy list of who goes up against the wall.
      • by Golias ( 176380 ) on Friday June 16, 2006 @11:03AM (#15548850)
        MySpace text is black on white by default. If it's hard to read, it's because the teenybopper who customized her site chose to make it that way.

        Bad markup under the hood is a more valid criticism of MySpace pages, but we're not talking about building the next Amazon.com here. We're talking about a service that provides quick-and-dirty tools for high school and college kids to slap together collections of their favorite pictures, links to videos on YouTube, rants about their favorite bands/movies/whatever, and also allows public & private messages, blogging, etc.

        In other words, in spite of the ugliness, it pretty much allows anybody who wants it to be their own old-school BBS Sysop.

        MySpace (along with LiveJournal, Xangxa, and a few others) are delivering exactly what the World Wide Web was originally promised to be: A place where everybody can be a content publisher. IMHO, People who whine about the broken HTML and/or the goofy choices some people make with their pages are losing sight of the Big Picture.
        • You're right. It would be impossible to build a site that allows for user contributed content without using horribly broken HTML.

          Someone should tell those fools over a wikipedia that they just don't get it, and that they should do a rewrite to generate nonstandard HTML too.

          • Wikipedia is an information site in which users are allowed to provide text content (with links ot the occasional picture or media file.)

            MySpace is a GUI-driven interface for slapping together your own personal page, chock full of all kinds of goofy customization options. Furthermore, it's a site where clean mark-up doesn't matter in the least. Nobody is likely to visit your MySpace page other than friends of yours. As long as their browsers can render the page, there's no reason for anybody to care how
            • No, Myspace has no customization options. You really control none of the content they generate, other than the option of inserting a few style tags and trying to close off some of their tables with ugly hacks.

              I say a few style tags, because well you can't do a link rel to do offsite css, so you're stuck throwing it all in a style block inside their tiny edit box.
              Of course even thats filtered. No @importing obviously, that would work too well. No #tags either, so you can't reference anything by its id(not t
              • Offsite access to CSS can allow javascript exploits, which can allow people to steal other people's logins.
                • True, but they could at least allow CSS uploading, or get an editor that doesn't make me want to cry.

                  For that matter, a better page layout so that css actually has some things to work with rather than messy hacks of trying to find the right table cell (which admittedly would be easier if css did xpath..) Some things really should just be done from the server though, like an option to disable the showing of your friends or comments. A lot of people do this by trying to close off the table then use css to hid
        • Actually, I think people whine because they've learned the truth of the old adage, "Just because you can, doesn't mean you should." People's myspace sites aren't just poor html; they're hideously ugly and frequently illegible, with the most obnoxious possible music playing in the background with dubious legality. Myspace would be a much more hospitable place to "hang out" if people had the taste and restraint to make it not painful to see.

          The problem with MySpace is the problem with the Web generally: the
        • IMHO, People who whine about the broken HTML and/or the goofy choices some people make with their pages are losing sight of the Big Picture.

          No, this actually makes the big picture easier to see - we are surrounded by fucking idiots.

        • MySpace suffers from some horrible design decisions at many levels.

          For example, to post a comment, read a friend's private blog, change your options, etc., you need to be signed in. When you're signed out, clicking a link that leads to one of these pages will take you to a login form instead. But after you log in, you're redirected back to your homepage, not to the restricted page you were originally trying to load! Every other site seems to get this right, but MySpace drops the ball.

          And thanks to the multi
    • > Structural markup would make it a lot easier to find the relevant info.

      Are we still talking about MySpace?
      • Relevant is relative. If you're on MySpace, chances are good that there's something there that you want to find. I should probably make the point that the name search is the one thing on MySpace that does function well. This search engine bidding war isn't so much to serve the users better as it is to make some easy money.
    • by Rob T Firefly ( 844560 ) on Friday June 16, 2006 @11:25AM (#15549031) Homepage Journal
      Just to shed a little light on the awful markup..

      To customize your MySpace profile at all, you need to basically type up a full stylesheet to ovverride the existing one. Not only that, but you have to type it into your "biography" infobox, where it'll load with your normal text and be chomped by the browser. As soon as your browser is done completely spacking out at the multiple nonstandard chunks of info being thrown at it from directions not normally expected, it digests it all into something almost, but not entirely, unlike a webpage.

      Now obviously, the kids on Myspace by and large aren't web designers, and even if they take that HTML 101 class in middle school, they aren't going to be the type to slap together a stylesheet from scratch, much less hack one out to Myspace specs. These are the users more comfortable with something like Geocities or Livejournal use, where you can intuitively point-and-click your way through a few templates and customize them to your heart's content. However, Myspace is pretty much uncostomizable unless you use a stylesheet.

      So, the kids who want to customize but can't stomach the various CSS tutorials long enough to misuse that information for evil, turn to a few services that have come up which generate a myspace stylesheet for you point-and-click style, but also insert ads for themselves into the code, which is usually dodgy code to begin with. And that's alongside Myspace's normal pervasive ads, which are annoying and usually badly scripted.

      Then we get to the music and video gadgets MySpace uses, these bloated chunks of Flash that load more bandwidth-and-resource-sucking garbage, usually immediately on page load. Add to this the Google Video, Youtube, Imageshack, and about 47 billion other third-party content hosts, each with their own scripts, cookies, and bugs to add to the page, and their own bandwidth to suck. And on top of all that, Myspace is constantly pushing the bounds of its own resources, so if your page does manage to load at all, some important bits might not show up.

      And this all doesn't even begin to take into account the natural result of non-web-designers designing webpages with no templates or handholding. The overloads of stupid gifs (and I love my own animated gifs so very very much, but have some limits, people!) horrible auto-loading music and video (I admit to embedding MIDIs into web pages in the early 90s, I'm still paying for that karmically. For example, this morning I woke up with my ears infested with fire ants. Lesson=learned!) and neon-green-text-on-bright-yellow-background-itis.

      So basically, the site is broken by design, broken by its lack of resources, with a broken implementation further broken by its users.

      Other than that, it's sound as a pound.
  • MySpace has such a huge amount of traffic these days, but it had been unclear to this point how that traffic was going to be translated into revenue. Pitting competitors is a great maneuver for MySpace, and whatever engine wins the bid (especially if someone"lesser" than Google) can expect a huge boost themselves.

    This is also lucrative in that the demographics are very clear for the MySpace crowd, and should allow for highly-targeted ad campaigns for content providers. Kudos on a good move by MySpace!
  • What percentage of users would really use the MySpace branded search? Are they going to offer more intelligent indexing of MySpace content with real-time updates or is going to just be a rebranding of an existing search offering? I'd hope for the former but we'll probably get the later. When you see this much money flying around it would be nice to see some improvement of the product(s) for the end users.
    • What percentage of users would really use the MySpace branded search?

      The point is, when people are on their MySpace home page, which engine gets to be the one that gets used when users click on the built-in "search" button.

      I don't know what percentage of web users would use something like that, but I'm going to guess that the percentage of MySpace users who are trying to search MySpace for stuff would approach 100%.
  • I say we use jet engines to put our servers into low orbit. They won't have any problems dispelling heat up there. Which necessitates running many miles of CAT5 cable from low orbit to the surface (with staggered relays to boost signal strength). What does this result in? BAM, instant space elevator! I am a genius!
  • Is it "whacky article title day"?

    First "Using jet engines to cool servers" and now "A New Search for Spock", ummmm... I mean, "A New Hope for Myspace", ahhh, that is "Searching for Bobby..." eh, nevermind.
  • Great. So now it will be easier for the NSA to datamine myspace.
    • Great. So now it will be easier for the NSA to datamine myspace.

      LOL

      Are terror cells encoding their communications to appear as fangirl shrines to Korean boy bands?

      Actually, now that I see it written out like that... It sounds like a pretty clever idea.

      Good thing they don't read Slashdot.
  • ...Myspace overrun with Dora the Explorer and Sponge Bob...
  • We're building a site based on other people giving us all our content in the form of their :

    a) vying for attention/hookups
    b) vying for attention due to need for depression therapy
    c) People looking to hookup for action (legal or not)

    Then we're going to double dip it up by charging a search engine to be the best place to search for hookups and emo-kids...

    Something about the phrase "coming and going" leaps to mind but I can't put the whole analogy out there that easily. heh

    Will Myspace stock drop the next time
  • Will it have to be written in coldfusion, then rewritten in .net?
  • I don't care what MySpace get up to. They send me spam. Accordingly, they should rot in hell.

    ...laura

    • so.... laura, is it? what's your myspace?



      lol
    • I don't care what MySpace get up to. They send me spam.

      You mean you signed up for their daily newsletter? Try unsubscribing.
    • by PCM2 ( 4486 )
      I admit (ahem) that I have a MySpace page. I signed up for it with a unique e-mail address "myspace@blahblah." It forwards to a regular address. I get a lot of spam at the regular address but none, zip, zero going to the MySpace address. It may be that you're getting spam *because of* MySpace, but that might be due to something you're doing wrong. MySpace itself, though? I don't see the evidence.
    • I don't have a myspace account, nor have I ever had one.

      However, I keep getting all these MySpace News emails. Damned if I know why. The usual opt-out garbage, but since I never opted-in in the first place...

      "Death to Spammers" = flamebait? Has Slashdot gone soft in its old age?

      ...laura

  • ...was generating several million dollars a year in profit before News Corp. bought it. However, it's not nearly enough to move the needle at giant News Corp., where money is measured in billions.

    Web is different. You can't compare its revenue power or ROI with other media types. Currently web has comparatively high ROI and also very high competition. Competition is hard, because it's too hard to bind people to web sites. Web is one step further of the fast consuming in media, after TV (first we had book
  • by jo42 ( 227475 ) on Friday June 16, 2006 @10:54AM (#15548772) Homepage
    This be the MySpace search page ranking system:


    1) Dumb
    2) Dumber
    3) Dumbier
    4) Dumbest
    5) Stupid Beyond Words

    ++troll;

  • I don't know about you, but I think that if they're trying to get major search engines – especially Google – to index MySpace, then that's definitely a good reason to avoid those sites (if you don't already). It's already trivially easy to find all sorts of information on those sites, because so many people just post sensitive personal information without realizing the danger they're putting themselves into; by combining MySpace's information with Google's search technology – or whoever wins – they'd basically be saying "child stalkers of the world, HERE YOU GO!" and handing the bad guys everything they needed on a silver platter. I can only hope that these people get their act together and realize the threats of social networking sites before something bad happens...

    DISCLAIMER: I will admit I personally can't stand MySpace anyway, so there probably is at least some bias here – but either way, those sites definitely aren't doing very much good for society, at least as far as I can tell.
    • Google already indexes myspace. And does a pretty good (TOO good) job of it. Search for some miscellaneous band or a quote and you will almost certainly find a few myspace pages listed in the first ten results.

      And given that this is myspace we're talking about, these results are garbage and contain absolutely no pertinent information regarding my search topic... I should start appending "-myspace" to my queries.

      Point is, there really isn't any useful information on myspace. At all. So the extent that goog

    • You can search myspace with google already.
    • It's already trivially easy to find all sorts of information on those sites, because so many people just post sensitive personal information without realizing the danger they're putting themselves into

      To be fair, I've not actually heard of an incident of a predator who used information from myspace to stalk someone (which is not to say it hasn't happened, just that it's probably very rare.)

      Internet predators don't work that way. If they were ballsy enough to do so (find info off of myspace, use it to stalk)
      • Definitely a valid point, and quite honestly I think that the media is overblowing everything at least a little bit – but either way, I tend to be both (a) extremely paranoid and (b) heavily biased against those sites, so I definitely wouldn't want to have a good search engine on there, and I definitely wouldn't want to have them indexed in the "regular" part of the search engine, either. Hell, I never even visit my friends' MySpace/Xanga/LiveJournal sites – I just can't stand the damn things.
  • by cryfreedomlove ( 929828 ) on Friday June 16, 2006 @10:59AM (#15548816)
    Given that most mySpace users are minors, I'd feel better if a government agency participated in hearings to choose the right search engine for mySpace.
  • Try searching for ONE group that might tickle your fancy. Any term you put in, no matter how obscure, will get you THOUSANDS of hits.

    There is no easy search for "Mazda RX-7". Maybe you're looking for a group specific to Mazda RX-7 owners. You'll get thousands of results regardless. There's also a useless 'region' field in groups that often is filled with bogus or wrong information. Give me quoted(strict) search string availability, please.

    A robust search engine for myspace will be a lot of work. If a colleg
  • Some advertisers are reluctant to be associated with the freewheeling site, which has concerned some as a potential hunting ground for sexual predatorsSome advertisers are reluctant to be associated with the freewheeling site, which has concerned some as a potential hunting ground for sexual predators

    Potential hunting ground? It is a hunting ground. This following is my favorite story as of late. [trimmail.com] A girl cons her parents into thinking she's going to Canada, but instead takes a plane to the Middle East t

  • I thought the NSA had set it up [slashdot.org] already.
  • My 2 cents. (Score:4, Funny)

    by Nm645908 ( 983014 ) on Friday June 16, 2006 @11:44AM (#15549185)
    Ok so iam going to be honest here i my self have a myspace and i see no use for this service to search for stuff on the site is worth less there is so much crap filled on the pages even my own page is full of HTML and its a mess. It is purely for money and has no true value maybe if some one would explain it to me more clearly then i might like it more but, from my point of of view as a myspace user it is worthless and purely driven for profit i mean dosent the site allready make enough money. And Also i must add that some of the users posting replies in sound like they them slefes use myspace and it is not full of EMO ness most of you have no idea what that is and most people who say they are emo are not cutters get your facts straight the is alot of sterotyping going on in this thread. Iam just standing up for my generation which is more then likely the worst one in American history but give us a break please we will lead America one day and fight the wars and also control Microsoft one day.
  • The current "search function" of myspace is so bad that it is practically unusable.

    You're far better off using google with site:myspace.com in addition to your search parameters.
  • http://www.sitespaces.net/index.php?viewpic&picid4 71.jpg [sitespaces.net]

    I run sitespaces.net for my company. We had switched from adbright to google in March. This was a screenshot from a few weeks ago. %0.03 CTR.

    Social networks are super for attracting visitors and bolstering your other services or products. They're not so great for generating actual revenue from advertisments.

    I don't think it's any different with the larger sites. If the big search engines are smart, they will know this.
    At least Yahoo can check the
  • They want their users to have to use a search engine. So that's why my friends list isn't sorted by name.
  • Step 1: Use a third party search engine for your website Step 2: ???? Step 3: Profit!!!
  • That guy, Tom, who still pretends to run the place? He's the new Aunt Jemima or Betty Crocker or Ronald Reagan: a cartoon, owned by a corporate entity to make you feel like you're dealing with something homey.

    All bullshit.

    Your Myspace page is now the property (read the TOS) of one of the kings of the Republican conspiracy.

I have hardly ever known a mathematician who was capable of reasoning. -- Plato

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